| AdCenter Ads Within Bing Search Results
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rustybrick
msg:4343535 | 11:52 am on Jul 25, 2011 (gmt 0) |
The RKG blog noticed Bing testing adCenter ads within the Bing search results.
I was a bit shocked by this, but apparently it is a legit test.
Should Bing put ads inline with organic ads?
references:
[rimmkaufman.com...]
[searchengineland.com...]
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bw100
msg:4343568 | 1:39 pm on Jul 25, 2011 (gmt 0) |
IMO, if you want to put ads inline with the organic results, the ads should be clearly identifiable as such by their appearance: either because they are display ads, or they have a format and styling that does not approximate the organic results appearance.
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engine
msg:4343583 | 2:24 pm on Jul 25, 2011 (gmt 0) |
I agree with bw100, otherwise, I don't see a problem with it from a search pov.
From an advertisers pov, it's great.
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mhansen
msg:4343586 | 2:38 pm on Jul 25, 2011 (gmt 0) |
I have no problem at all with ads within the content of a search result page, as long as they are clearly marked. The "Clearly Marked" issue spans ALL search engines, not just Bing.
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bw100
msg:4343739 | 9:35 pm on Jul 25, 2011 (gmt 0) |
| From an advertisers pov, it's great. |
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Absolutely! If you could kill all the other ads on the page, you'd have The SERP version of a print island position ad.
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