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AdCenter Ads Within Bing Search Results
rustybrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4343533 posted 11:52 am on Jul 25, 2011 (gmt 0)

The RKG blog noticed Bing testing adCenter ads within the Bing search results.

I was a bit shocked by this, but apparently it is a legit test.

Should Bing put ads inline with organic ads?

references:
[rimmkaufman.com...]
[searchengineland.com...]

 

bw100

5+ Year Member



 
Msg#: 4343533 posted 1:39 pm on Jul 25, 2011 (gmt 0)

IMO, if you want to put ads inline with the organic results, the ads should be clearly identifiable as such by their appearance: either because they are display ads, or they have a format and styling that does not approximate the organic results appearance.

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4343533 posted 2:24 pm on Jul 25, 2011 (gmt 0)

I agree with bw100, otherwise, I don't see a problem with it from a search pov.

From an advertisers pov, it's great.

mhansen



 
Msg#: 4343533 posted 2:38 pm on Jul 25, 2011 (gmt 0)

I have no problem at all with ads within the content of a search result page, as long as they are clearly marked. The "Clearly Marked" issue spans ALL search engines, not just Bing.

bw100

5+ Year Member



 
Msg#: 4343533 posted 9:35 pm on Jul 25, 2011 (gmt 0)

From an advertisers pov, it's great.

Absolutely! If you could kill all the other ads on the page, you'd have The SERP version of a print island position ad.

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