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AdCenter Ads Within Bing Search Results
rustybrick




msg:4343535
 11:52 am on Jul 25, 2011 (gmt 0)

The RKG blog noticed Bing testing adCenter ads within the Bing search results.

I was a bit shocked by this, but apparently it is a legit test.

Should Bing put ads inline with organic ads?

references:
[rimmkaufman.com...]
[searchengineland.com...]

 

bw100




msg:4343568
 1:39 pm on Jul 25, 2011 (gmt 0)

IMO, if you want to put ads inline with the organic results, the ads should be clearly identifiable as such by their appearance: either because they are display ads, or they have a format and styling that does not approximate the organic results appearance.

engine




msg:4343583
 2:24 pm on Jul 25, 2011 (gmt 0)

I agree with bw100, otherwise, I don't see a problem with it from a search pov.

From an advertisers pov, it's great.

mhansen




msg:4343586
 2:38 pm on Jul 25, 2011 (gmt 0)

I have no problem at all with ads within the content of a search result page, as long as they are clearly marked. The "Clearly Marked" issue spans ALL search engines, not just Bing.

bw100




msg:4343739
 9:35 pm on Jul 25, 2011 (gmt 0)

From an advertisers pov, it's great.

Absolutely! If you could kill all the other ads on the page, you'd have The SERP version of a print island position ad.

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