Mel66
msg:4213836 | 4:10 pm on Oct 8, 2010 (gmt 0) |
We absolutely need the ability to have separate campaigns (and bids) for Yahoo vs. Bing. This is a critical omission IMHO on the part of the Alliance.
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maximillianos
msg:4214698 | 12:37 pm on Oct 10, 2010 (gmt 0) |
Bing bought the rights to advertise on the service. Now it is no different than Google grouping all their properties together for search advertising in Adwords.
I don't see Microhoo making any changes.
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Jon_King
msg:4214711 | 2:04 pm on Oct 10, 2010 (gmt 0) |
>>target Yahoo Search differently than Bing Search
Absolutely. Demographics can be wildly different.
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MrHard
msg:4214928 | 1:00 am on Oct 11, 2010 (gmt 0) |
Did anyone here have a decent ROI with Yahoo?
Opted out with them years ago due to poor quality traffic.
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atom42
msg:4216714 | 2:44 pm on Oct 14, 2010 (gmt 0) |
Trick with Yahoo is to keep an eye on exactly where the traffic is coming from.
When they turned off their "content network" what actually happened was a mass reclassification of what fell into content, and what fell into search.
With the right tracking you can understand exactly where the bad traffic is coming from, and block it by IP. That way, you can slowly improve the results over time. As networks combine and develop, this level of visibility becomes more and more important.
Obviously, you will need to decide if this is a good investment of your time, or if you're better off just focussing on Google. However, with more and more people deciding to do just that - there becomes an increasing opportunity on the smaller engines (or, engine - as is soon to become the case).
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