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Bing Launches Rewards (Preview)
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msg:4205383
 5:33 pm on Sep 22, 2010 (gmt 0)

Bing Launches Rewards (Preview) [bing.com]
Today marks another step forward in that journey, with the launch of Bing Rewards. Bing Rewards is a new program that gives you opportunities to earn credits—redeemable for great rewards—for searching and exploring online. Join and discover all the ways Bing helps you make faster more informed decisions. We’re launching a preview of Bing Rewards in the US and look forward to collecting user feedback to help shape and improve the program.


Similar to other loyalty programs (grocery stores, frequent traveler programs, credit cards and more) Bing Rewards is a great way to get rewarded for doing what you love to do online—searching, exploring, and discovering. And while you can redeem credits for cool stuff, you can also use your earned credits to give back – allowing you to donate your credits to education charities.



https://ssl.bing.com/rewards/signup/

 

BeeDeeDubbleU




msg:4205396
 5:56 pm on Sep 22, 2010 (gmt 0)

Hrrrrm - could be a biggie?

Hugene




msg:4205398
 6:05 pm on Sep 22, 2010 (gmt 0)

The big canons full of money are stuffed and ready to fire.

kaz




msg:4205409
 6:23 pm on Sep 22, 2010 (gmt 0)

How easy is it to sign up?

It's simple. Download the Bing Bar, sign in using your Windows Live ID (or get one if you don't already have one) and complete the easy registration process. No forms — you'll give us your shipping info later when you order your rewards.


... that is simple?

Another tooooolbar. blah

Karma




msg:4205414
 6:32 pm on Sep 22, 2010 (gmt 0)

Bing toolbar is IE only.

Think they may be shooting themselves in the foot on that one.

maximillianos




msg:4205422
 6:44 pm on Sep 22, 2010 (gmt 0)

Plus requiring a live id. Sounds like the reward program isn't so free.

topr8




msg:4205423
 6:47 pm on Sep 22, 2010 (gmt 0)

i'd just be curious as to how this is different from paying/rewarding people to click ads?

of course it won't be worded like that, but getting rewarded for the number of searches you do is effectively the same thing, users are bound to click ads that they may or may not be interested in.

dvduval




msg:4205426
 6:52 pm on Sep 22, 2010 (gmt 0)

If they really run this thing aggressively, and really give great rewards, this is the best idea I have seen for a true "Google Killer" (or "competitor" would be a nicer word)

topr8




msg:4205428
 6:57 pm on Sep 22, 2010 (gmt 0)

... and requiring a live ID, surely this won't be legal in europe as it means, your every click online while the toolbar is active will be personally identifiable!
(not that this isn't going on already)

BeeDeeDubbleU




msg:4205484
 9:17 pm on Sep 22, 2010 (gmt 0)

i'd just be curious as to how this is different from paying/rewarding people to click ads?

I don't think that's the objective. At this time I thnk they are looking for the big carrot to entice people away from Google.

It will be interesting to see what Google will do if this starts paying off.

celgins




msg:4205487
 9:33 pm on Sep 22, 2010 (gmt 0)

Plus requiring a live id. Sounds like the reward program isn't so free.

I don't think most folks will have a problem with this, and will likely look at it as simply having another email address. A lot of folks did the same with Google Buzz. They got Gmail accounts so they could use the application.

I think this incentive to search with Bing will get attention--
especially if rewards users with cool gifts. People are always looking for a tangible return.

BeeDeeDubbleU




msg:4205490
 9:51 pm on Sep 22, 2010 (gmt 0)

Watch the free publicity this one will generate.

trillianjedi




msg:4205512
 10:55 pm on Sep 22, 2010 (gmt 0)

Bing toolbar is IE only.

Think they may be shooting themselves in the foot on that one.


Really? With 1.2 billion users? I'm not so sure that MS really care all that much about the niche browser market.... the mass market is where the money is. And IE remains the mass market.

Karma




msg:4205522
 11:23 pm on Sep 22, 2010 (gmt 0)

Granted, IE is number one in terms of overall usage but that really isn't my point - there's also a huge (and 'growing') slice of pie that use alternative browsers such as Firefox, Safari, Chrome etc that can't use their toolbar, or are Microsoft expecting them to switch back to IE?

Would the majority of IE users even known what their (10th+) toolbar is for? ;)

That said, I 'personally' would switch to IE/Bing if the rewards were good enough as I think Google dominate search far too much.

AlienDev211




msg:4205537
 12:49 am on Sep 23, 2010 (gmt 0)

this is old, bing has been doing this for a few months now. it takes so long to get points its is discouraging. and they cap it at like 30 points a day. not to mention, I don't use windows, i use linux primarily, and mac second. no windows. there was a slight increase to bing traffic when this came out, but then dropped back down after a few days. I don't see this going anywhere but the trash bin.

ChanandlerBong




msg:4205538
 12:51 am on Sep 23, 2010 (gmt 0)

Google won't be worried. If it works, they'll just do what they've done for years.

Copy them.

I can see it now...G miles!
*goes off to check if gmiles.com is available*

Sgt_Kickaxe




msg:4205539
 12:52 am on Sep 23, 2010 (gmt 0)

Bing toolbar is IE only.


Now that's some funny stuff right there, talk about having blinders on to who your user base is. I hope that was an oversight?

J_RaD




msg:4205552
 2:04 am on Sep 23, 2010 (gmt 0)


It will be interesting to see what Google will do if this starts paying off.


they'll release google NOW! when you go to googles home page it will constantly change your results based on what everyone else is searching for.

with google NOW! you don't even have to type a search query

Atomic




msg:4206006
 7:57 pm on Sep 23, 2010 (gmt 0)

Bing Rewards and the toolbar are working great with Firefox. Just tried it and see no one shooting themselves in the foot.

SEOMike




msg:4206215
 5:44 am on Sep 24, 2010 (gmt 0)

Somebody else did this a couple of years ago... I can't remember who for sure, but I think it was Microsoft. It was in a toolbar and you got credit for conducting searches on their engine. I remember you could get "credit" for something like 10 searches per day. I would run my daily 10 and then go back to Google for real results. Anyone else remember this?

Atomic




msg:4206237
 7:04 am on Sep 24, 2010 (gmt 0)

It's not as if Google hasn't been doing this for years itself already. It just has other sites showing their results and doing their dirty business for them. Swagbucks for example. There is obviously a partnership and it's done in a way that allows Google to get the searches without looking dirty. Bing is just cutting out the middleman. At least they're honest about it.

BeeDeeDubbleU




msg:4206258
 8:37 am on Sep 24, 2010 (gmt 0)

I would run my daily 10 and then go back to Google for real results.

The difference now is that Bing now has real results. It looks like MS are gambling that when people make the move they will stay with them.

ByronM




msg:4206321
 12:19 pm on Sep 24, 2010 (gmt 0)

How many of you have cash back or reward cards in your wallet?

There you go.

theentry




msg:4206851
 4:01 pm on Sep 25, 2010 (gmt 0)

Just checked the rewards page and a $5 amazon gift card costs 541 points. So 1 point is around $0.0092
The question now is, that how many points do you get for a search or a to-do thing.

Also it's a great move from them, because you need to use an other Microsoft product aswell ;)

azblogtips




msg:4207377
 7:53 am on Sep 27, 2010 (gmt 0)

I hate using IE as many things are not supported by this browser now. I hope the IE9 can be much improved

J_RaD




msg:4207576
 4:35 pm on Sep 27, 2010 (gmt 0)

you think IE is bad try using opera.

theentry




msg:4207620
 6:24 pm on Sep 27, 2010 (gmt 0)

I'm using Opera on daily basis and it's a pretty good browser.

J_RaD




msg:4207639
 7:10 pm on Sep 27, 2010 (gmt 0)

im trying, its got its share of quarks. One one news site a visit there is a whole host of links i can't even click on...why? no idea they work in every other browser.. not opera though.

wallarookiller




msg:4209837
 11:05 am on Oct 1, 2010 (gmt 0)

I use focus groups of different people. Ask them to search for certain things and see how they search, what their search terms are and how many pages they go through to find what THEY would buy through. These are my demographics and I know they wouldn't care a second about a rewards program. It's like signing up to win a prize. I don't want people that are looking for things for free.

That said I have good rankings in both SE so they can fight all they want.

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