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Bing's Search Share Increases Are Put Down To Buying The Share

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Msg#: 4170914 posted 5:42 pm on Jul 15, 2010 (gmt 0)

Bing's Search Share Increases Are Put Down To Buying The Share [businessinsider.com]

First, because Microsoft is clearly buying these search share gains through uneconomic distribution deals that negate the benefit of the growth.

How do we know that?

Because Microsoft's financial disclosures suggests that Microsoft is paying as much to gain every point of share as it is generating in revenue from each point of share. Put differently, it appears Microsoft has a 0% gross margin on its search market growth of the past year: For every $1 of new revenue it generates, it spends $1 in traffic acquisition costs.

Bing Search Share Up 88% Since Launch [webmasterworld.com]

I found that whole article rather negative and short sighted, but worth a read.

I'm a lot more comfortable with the idea that Bing's growth will come, but it'll be over time. Too many people have become used to using Google, and more often than not, they will stay, however, user dissatisfaction will drive share away from Google. In some respects, it's no longer about whether the results are good enough, it's about brand building, and that takes time.



10+ Year Member

Msg#: 4170914 posted 9:11 pm on Sep 3, 2010 (gmt 0)

user dissatisfaction will drive share away from Google
I'd bet against it.

WebmasterWorld Senior Member 10+ Year Member

Msg#: 4170914 posted 6:39 pm on Sep 21, 2010 (gmt 0)

I'd bet against it.

I'd say you would be placing a losing bet. People are already leaving Google and with the release of Instant Goog, I'm sure there going to continue.


Msg#: 4170914 posted 2:33 pm on Oct 7, 2010 (gmt 0)

I'd like to bet against it, too. But I think dissatisfaction will drive away users. With being the leader comes alot of shennagins. g's serp's are full of useless results (i.e. scraped sites with redirects, fake results page with no relavence, etc..) These types of issues make me wish there was a real alternative. I don't consider m to be a real alternative - at least not for the long haul. m will eventually cannibalize b once the think of a better name - and they are not transparent or neutral.

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