homepage Welcome to WebmasterWorld Guest from 54.196.24.103
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe and Support WebmasterWorld
Visit PubCon.com
Home / Forums Index / Microsoft / Bing Search Engine News
Forum Library, Charter, Moderators: mack

Bing Search Engine News Forum

    
Microsoft Cashes in Bing Cash Back
Brett_Tabke




msg:4147207
 2:46 am on Jun 5, 2010 (gmt 0)

As part of this “test-and-learn” mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.

Why are we doing this? When we originally began to offer the cashback feature, it was designed to help advertisers reach you with compelling offers, and to provide a new type of shopping experience that would change user behavior and attract a bunch of new users to Bing.

In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for.


[izurl.com...]

 

physics




msg:4147212
 3:07 am on Jun 5, 2010 (gmt 0)

"test-and-learn"? I thought it was the old "get-you-hooked-and-then-pull-the-rug-out-from-under-you" tactic from Microsoft again. Not sure it will work as well with search engines as it has for operating systems though.

ByronM




msg:4147214
 3:12 am on Jun 5, 2010 (gmt 0)

Its just easier as a consumer to not deal with cash back and/or rebates period.

Mike_Feury




msg:4147256
 6:15 am on Jun 5, 2010 (gmt 0)

"Its just easier as a consumer to not deal with cash back and/or rebates period."

Right, the rebate well was poisoned a long time ago in my experience. Ecommerce demands making transactions easier, not more difficult.

Sgt_Kickaxe




msg:4147273
 7:43 am on Jun 5, 2010 (gmt 0)

Search engine + cash back = a mix of two things that shouldn't mix. I'm glad the plug was pulled.

skipfactor




msg:4147601
 5:29 am on Jun 6, 2010 (gmt 0)

“test-and-learn” mentality


crash & burn from the start on this MS search brainstorm.

J_RaD




msg:4147693
 2:47 pm on Jun 6, 2010 (gmt 0)

never used it.

nbhp




msg:4147719
 4:34 pm on Jun 6, 2010 (gmt 0)

I used Bing Cash Back and was able to get $1,000 back. I will miss not having it available.

setzer




msg:4147849
 10:14 pm on Jun 6, 2010 (gmt 0)

Bummer. I saved around $700 through Bing's cashback program. Sad to see it go.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / Bing Search Engine News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved