homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Microsoft / Bing Search Engine News
Forum Library, Charter, Moderators: mack

Bing Search Engine News Forum

Bing Blue Worth $80 Million

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4099702 posted 5:43 pm on Mar 17, 2010 (gmt 0)

Bing Blue Worth $80 Million [news.cnet.com]
When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google. Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you color enthusiasts) over some other hues amounted to an additional $80 million in annual revenue, when one factors in the additional clicks on advertisements and increased user engagement.

"That blue was worth at least $80 million," Ray said, during a presentation at the Mix10 trade show here.



WebmasterWorld Senior Member lammert us a WebmasterWorld Top Contributor of All Time 5+ Year Member

Msg#: 4099702 posted 10:15 pm on Mar 19, 2010 (gmt 0)

That puts their $100 million advertising campaign [webmasterworld.com] in a different perspective.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Microsoft / Bing Search Engine News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved