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Hitwise: Microsoft Bing Gains A Little In U.S. February Search Share

 7:03 pm on Mar 11, 2010 (gmt 0)

Hitwise: Microsoft Bing Gains A Little In U.S. February Search Share [marketwatch.com]
Microsoft Corp. gained a larger portion of the U.S. Internet search market in February, while rival Yahoo Inc.'s share remained flat and market leader Google Inc. lost a marginal amount of market share, according to data published Wednesday by Experian Hitwise. Microsoft, which unveiled a new search engine last year, gained 4% from the prior month to reach a 9.7% share, according to the data. Meanwhile Yahoo's share remained at 14.57%, and Google's share dipped 1% to 70.95%. Microsoft and Yahoo have a partnership in place that will have Microsoft handling the technology behind Yahoo's search service, in a revenue-sharing arrangement.


Longer search queries, averaging searches of five to more than eight words in length, were up 5 percent between December 2009 and January 2010. Searches of eight or more words increased 6 percent. The same time period showed that shorter search queries - those averaging one to four words long - were down 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 23.67 percent of all queries.



 7:33 pm on Mar 11, 2010 (gmt 0)

Though a small gain it is nice to see. I personally like Bing. My kids all use it as well as most of the teenage friends that stop by.

I very quietly watch what they do as they are my target market and they really REALLY love Bings image search.

All of my friends use Google, they are mostly tech savvy folks. Maybe this is what has Google so concerned as of late, the nextgen of surfers are being indoctrinated into a bing/facebook way of life?

Just as an aside none of them use twitter. Facebook is used 1000 times twitter with the 30 or so teenage friends of my daughters.


 10:11 am on Mar 12, 2010 (gmt 0)

I've been using Bing, and have been their advocate for change among my network, for the past few months. I ain't easy getting others to switch!

There's such habit at play for most when launching their browser, they're subconsciously driven to type in google for search so the news of Bing's short term gain is promising.

I have noticed a deterioration in results on Bing as of late though.

Pass the Dutchie

 10:31 am on Mar 12, 2010 (gmt 0)

I have to say that the last few updates have improved Bings SERPS 10 fold. Still some way to go but no doubt just a matter of time.


 3:33 pm on Mar 12, 2010 (gmt 0)

I like Bing quite a bit. I now use it as my main search engine. The thousands of lives Google has ruined by putting them out of business (due to their rocket science, no human touch, quality score and banning process for the undeserving) was enough to put me over the top. I hope their ship slowly sinks.


 5:53 pm on Mar 12, 2010 (gmt 0)

I use bing 100%

and those times i can't find what im looking for on bing, and then i think oh well google will probably find it, 100% of the time google doesn't find it either.


 4:38 am on Mar 15, 2010 (gmt 0)

due to their rocket science, no human touch, quality score and banning process for the undeserving

Does Bing deal better with these? Or is it that no one would go out of business because they were banned by Bing because they lack market share?

Also, can you provide examples of undeserving sites that have been banned by Google?


 11:03 am on Mar 15, 2010 (gmt 0)

I can tell you don't use adcenter.

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