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Microsoft Says Bing To Purge User Data After Six Months
engine




msg:4063659
 5:11 pm on Jan 19, 2010 (gmt 0)

Microsoft Says Bing To Purge User Data After Six Months [nytimes.com]
Bowing to pressure in Europe, Microsoft said Tuesday that it would redesign the worldwide operation of its online search engine, Bing, to eliminate all data collected on users after six months.

John Vassallo, a Microsoft vice president and associate general counsel, said the company would introduce the changes over the next 18 months, aiming to satisfy a European advisory group that had been critical of how search engines collect and retain data on individuals for advertising purposes.


 

sgietz




msg:4063709
 6:20 pm on Jan 19, 2010 (gmt 0)

Europe and MS just don't get along do they?

I wonder what would happen (other than MS taking a massive loss in profits) if MS was acting like a spiteful brat and pulled all their products from the European market.

My question is, how does Google currently handle this in Europe?

physics




msg:4063711
 6:23 pm on Jan 19, 2010 (gmt 0)

Kudos MSFT

maximillianos




msg:4063713
 6:27 pm on Jan 19, 2010 (gmt 0)

Data older than 6 months starts to get stale and useless anyway in regards to its marketing/data mining value.

HuskyPup




msg:4063727
 6:50 pm on Jan 19, 2010 (gmt 0)

^^^^ What maximillianos said:-) ^^^

J_RaD




msg:4063778
 7:52 pm on Jan 19, 2010 (gmt 0)

then why does google keep it FOREVER

swa66




msg:4063786
 8:20 pm on Jan 19, 2010 (gmt 0)

As far as Google goes:
They've had their hand twisted a few times by the EU already int he past years and came down from 24 months to just 9 in a few steps already.
[googleblog.blogspot.com...]

I'd expect all of them to have to lower it even more in the future.

if MS was acting like a spiteful brat and pulled all their products from the European market.

Living in Europe: I'd love nothing better than MSFT to redraw from the market: good riddance! The market could be shared by apple, the various linux flavors, solaris, FreeBSD, NetBSD, OpeBSD, HPUX, OSF-1, ...
Just thinking of what would all become possible on a huge scale without that dominant stagnating force is simply mind blowing.
But unfortunately it'll not happen: MSFT will appear to give in only to wiggle out of anything they agree to regardless, just like they did with the "N" versions of windows.
For all I care the EU can fine MSFT into oblivion.

zeus




msg:4063934
 1:09 am on Jan 20, 2010 (gmt 0)

Bing have a great chance here to get a better reputation then Google have regarding Private data collection, that could be a good start if they say we dont collect, we believe in a free search bla bla that would get peoples trust back into a free internet.

J_RaD




msg:4063935
 1:10 am on Jan 20, 2010 (gmt 0)

you are free to use whatever OS you choose, nobody is requiring you to run windows.

bill




msg:4063943
 1:16 am on Jan 20, 2010 (gmt 0)

Microsoft is ahead of the curve on this action. They have called on Google to follow their example. Right now both Google and Bing retain IP information along with your search details for 18 months or more.

This is most likely a move to prevent the EU from going after MS again when the regulators get around to looking at internet privacy. The EU regulators can instead go after Google on this one. ;)

J_RaD




msg:4063953
 1:30 am on Jan 20, 2010 (gmt 0)

oh yea you know MS already sees this as trouble ahead and is steering very clear of the impending disaster that could result!

they've already made the "we don't read your mail" jabs as well.

im all for a 6 month dump of search data!

Reno




msg:4063994
 3:15 am on Jan 20, 2010 (gmt 0)

I'm genuinely surprised that MS/Bing has not started a massive PR campaign to beat up Google re their blatant disregard of basic privacy issues. Not that MS/Bing is the ideal model -- they're certainly not -- but at least they (apparently) recognize that it is important, which appears to be more than Google is doing (if Eric Schmidt's recent comments are any indication).

......................

J_RaD




msg:4064017
 4:22 am on Jan 20, 2010 (gmt 0)

yea his recent comments are pretty much, use google and we'll run over your personal privacy... if you like privacy don't use google cause we don't know what that is...*speak more directly into the camera please*

travelin cat




msg:4064274
 3:25 pm on Jan 20, 2010 (gmt 0)

you are free to use whatever OS you choose, nobody is requiring you to run windows.

I guess you have never worked in a corporate environment or have customers that send you docs that will only format properly in Windows.

Many people, perhaps millions, have no choice on their OS.

J_RaD




msg:4064279
 3:29 pm on Jan 20, 2010 (gmt 0)

I've ran a corprate enviroment.

No you don't have a choice at work, you live with what the admins and company choose to run. Those arn't your computers. Just like you deal with a dress code at work.

but at home and everywhere else you have a choice.

frontpage




msg:4064418
 6:14 pm on Jan 20, 2010 (gmt 0)

Right now both Google and Bing retain IP information along with your search details for 18 months or more.

Google has publicly stated they deleted NOTHING. They merely shear off the last 3 digits of your IP address. Google keeps the raw data for 18 months before they 'anonymize' the server logs.

What is in the server logs you might ask:

These "server logs" typically include your web request, Internet Protocol address, browser
type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.
These logs are coupled with your Unique GUID assigned to your particular browser and its linked to your gmail/adsense/adwords/desktop/etc.

When AOL's user data was dumped, it was easy to figure out who was who.

frontpage




msg:4064421
 6:20 pm on Jan 20, 2010 (gmt 0)

What is Bing doing that Google is not when it comes to privacy?

Under our current policy, as soon as Microsoft receives a Bing search query we take steps to de-identify the data by separating it from account information that could identify the person who performed the search. Then, at 18 months, we take the additional step of deleting the IP address, the de-identified cookie ID and any other cross-session IDs associated with the query. The core components of this policy will not change. Our new policy will change the date at which we delete the IP address associated with search queries to six months.

Consider this quote:

"Back in December, Asa Dotzler, Mozilla's director of community development, asked that Firefox users immediately switch to Bing from Google because of Google's privacy issues. He was incensed that Google CEO Eric Schmidt said in an MSNBC interview:"

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place. If you really need that kind of privacy, the reality is that search engines, including Google, do retain this information for some time and it's important, for example, that we are all subject in the United States to the Patriot Act and it is possible that all that information could be made available to the authorities."

geekie




msg:4066556
 12:08 am on Jan 24, 2010 (gmt 0)

Dear Bing, We love you :)

P.S. Google is an evil worm.

Swanny007




msg:4066564
 12:23 am on Jan 24, 2010 (gmt 0)

So when is MSFT going to do this in North America? I'm already worried about Google's privacy stance and have been using Bing 90%+ of the time since the Bingathon last month. If they deleted my IP after 6 months' in their logs here, I would drop G totally...

Never forget "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.". I have printed off that headline with Eric's photo and put it up on my office wall so I look at it daily as a reminder of how little Google actually cares about people and privacy. Gotta keep those shareholders happy... and to think at one time I was going to buy GOOG stock... ha.

bill




msg:4067078
 4:49 am on Jan 25, 2010 (gmt 0)

If you thought six months was good, how about three?

Microsoft to delete Yahoo search data after 3 months [arstechnica.com]

Microsoft will have to follow Yahoo's policy of keeping search data for three months if the Microhoo 10-year partnership goes through later this year. That means the Microsoft will have to delete any personal data it gets from the Yahoo after three months.

Earlier this week, Microsoft decided to comply with the EU's request to cut down search data retention to six months. At the time, we also noted that Google keeps its data for nine months and Yahoo keeps data for three months. Naturally, Yahoo was pleased it was winning at least one aspect of the search war, so it sent over the following statement to us.

"Yahoo! is extremely proud of our Data Anonymization Policy which has received wide support and affirms our commitment to help protect our users' privacy," a Yahoo spokesperson told Ars. "Yahoo!'s policy both dramatically reduces the time we hold personal data and increases the scope of log data covered under the policy."

We followed up with the company about a Bing-Yahoo deal. "Microsoft will need to comply with Yahoo! policies for data we convey to them," a Yahoo spokesperson told Ars.


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