Google Analytics is reporting something extremely strange for Bing Traffic for one of my clients.
Until Sunday Bing was sending a few dozen visitors per day, from terms one would expect.
But suddenly, Bing traffic has shot up sharply. Yesterday Bing sent 2015 visits, today 1829, and the day is not over. The problem is that the traffic is coming from p--n searches which are absolutely not relevant.
The number of 404 errors is up sharply, as well. One or two dozen per day would be normal, but yesterday there were over 2600.
I haven't figured out what's going on yet, but I don't like what I'm seeing. Has anyone else seen anything like this?