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Bing Search Engine News Forum

Microsoft Live Search to Replace Google on Dell PCs?

 3:42 pm on Dec 8, 2008 (gmt 0)

Microsoft and Dell have signed a deal via which Dell will be shipping new PCs with the Live Search toolbar preinstalled, according to sources familiar with the arrangement between the two companies...

My sources say that Microsoft has offered Dell sweet enough terms to entice the PC maker to replace its search-preload deal with Google with a comparable offering from Microsoft.

From ZDNet [blogs.zdnet.com]



 4:07 pm on Dec 8, 2008 (gmt 0)

That's pretty big news for Microsoft. And Google Shareholders too.

OEM deals are just one way Microsoft is looking to grow its search share. The company also is considering rebranding Live Search with a more verb-like term. The leading candidate is thought to be Kumo.Com.

So, they may be rebranding Live.com to Kumo.com. MS, it is really difficult to establish a brand if you keep changing the name of things. Live.com to Kumo.com. Vista to Mojave. What's up? Make up your mind, would ya? ;)

Congratulations on the Dell deal. Preinstalled Brand is always a big plus, especially for Microsoft.


 7:29 pm on Dec 8, 2008 (gmt 0)

It'll be interesting to see how the EU will take this.

The (potential) problem for DELL and Microsoft is that in the EU at least it's illegal to use a (de-facto) monopoly to gain market advantage in other areas.

Hence, I wonder if this will affect DELLs shipped worldwide or just those in the more permissive localities.

Now with all the "junk" pre-loaded: all an experienced user wlll boot it for the first time is to create the installation media and then wipe it all to just reinstall what you actually need anyway ... so the grey masses are the victims of this.


 9:43 pm on Dec 8, 2008 (gmt 0)

I don't see a monopoly issue here. Dell has tons of competition, and there's no indication that MS is using its OS leverage to force Dell to do anything. Plus, it increases competition in the search market.

Note that we haven't seen confirmation on this yet.


 2:43 pm on Dec 11, 2008 (gmt 0)

I'd rebrand it "MSN.com" myself... even my 8 year old daughter knows what MSN is... isn't she the target generation?

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