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Bing Search Engine News Forum

    
Live Search Branding Rumours
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3793008 posted 2:52 pm on Nov 24, 2008 (gmt 0)

Rumours that Live Search is to be re-branded Kumo are doing the rounds.

I'm not sure why, at the stage, Microsoft would want to do that.

 

ZydoSEO

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3793008 posted 12:56 am on Nov 27, 2008 (gmt 0)

They are having an identity crisis LOL or so I was told last month in our Quarterly Business Review with our account managers at Live for our paid search campaigns. They told us the name of Live Search will be changing sometime next year.

[edited by: ZydoSEO at 12:57 am (utc) on Nov. 27, 2008]

bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3793008 posted 2:58 am on Nov 27, 2008 (gmt 0)

Kumo? That's 'cloud' or 'spider' in Japanese. I can see where they think they are being witty, but that hasn't helped them with their Live branding fiasco.

Hey MS, it's not the name of the SE people are having issues with!

davidof

10+ Year Member



 
Msg#: 3793008 posted 2:34 pm on Dec 19, 2008 (gmt 0)

> Kumo? That's 'cloud' or 'spider' in Japanese

It will soon mean something else in all other locales :-)

skipfactor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3793008 posted 2:59 pm on Dec 19, 2008 (gmt 0)

"Live" for search is dumb but "Kumo" will dilute/confuse. Go back to MSN, fire your rebranding dept, and put the money into your crippled SE.

walkman



 
Msg#: 3793008 posted 2:21 am on Jan 21, 2009 (gmt 0)

msn is much better, it has MS (microsoft) in it

skipfactor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3793008 posted 2:32 am on Jan 21, 2009 (gmt 0)

>>msn is much better, it has MS (microsoft) in it

Ya, right? MSNBC hasn't re-branded. Take off the BC & you have MSN. Milk & repeat.

vm10us

5+ Year Member



 
Msg#: 3793008 posted 9:18 am on Feb 18, 2009 (gmt 0)

You can't polish a turd..

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