Microsoft is holding a three-hour “Searchification” event at its Silicon Valley campus on September 26 that seems like it will be the launch pad for the next version of Microsoft’s Live Search service.
Here we go again...Aug 2006? On the positive side...let's hope indexing of new pages is done in a timely manner, relevancy is MUCH improved and when pages meet MSN guidelines they STAY PUT in the serps...not here today and gone tommorow.
Let's hope this will be a positive move for all concerned. Fish Texas
the way the article reads Live 2.0 is more about user customization than SERPs
It should be, because it's seeming like it now, on and off. It looks like they're sniffing for location by IP and delivering a link under the search box going to a location-specific map & info page. I get this one (Los Angeles):
I wonder what kind of ramifications this will have in the PPC community.
The sole reason that I advertise on MSN Adcenter is for low-cost bidding resulting in great ROI - in most cases better than advertising on Yahoo and Google. While MSN's volume may be just fractions of the big 2, it's great to know that I can depend on great ROI performance. The more advertisers that flock to buy keywords on MSN Adcenter, the quicker MSN will lose that leverage. So now you have a subpar search engine with just average ROI and low volume - no reason to advertise on. Hopefully this change peaks end-users' interests, not just advertisers.
Again, this is said purely from a PPC point of view.
let's hope indexing of new pages is done in a timely manner, relevancy is MUCH improved...
I agree with a capital A. Microsoft search returns incredibly poor results for a major SE. They really have to reexamine their algorithm unless they are deliberately trying to get people to click on ads because that is the only sense one can make of it. All the old well established authority sites are seldom found in the top twenty for several phrases I have watched for a few years.