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BingAds (was MSN/Microsoft AdCenter) Forum

Confused: broad/phase or exact match?

5+ Year Member

Msg#: 4485485 posted 2:05 pm on Aug 16, 2012 (gmt 0)


I'd like my set-up an advert and I'm not too sure how to do it properly.

I want my ad to appear when the phase "myword1 myword2" is searched (in that order only), so it would appear if a user searched for:

"anotherword myword1 myword2"


"myword1 myword2 anotherword"

and ...not

"myword1 anotherword myword2"

If possible, I'd also like my ad NOT to appear if they search for:

"myword1 myword2 negativeword"

My ad keywords are currently set as follows:

"myword1 myword2" (Phrase match keyword)
-negativeword (Negative keyword)

Is this correct?


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