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BingAds (was MSN/Microsoft AdCenter) Forum

MSN AdCenter Changes To Negative Keywords

 5:11 pm on Dec 6, 2011 (gmt 0)

looks like MSN AdCenter has made some changes to Negative keywords.

inside the latest version of the AdCenter Desktop tool, new features greeting, says:

Choose more match types for negative keywords
We’ve made a few changes to how we support negative keywords, to give you more choices. adCenter now supports exact and phrase match negative keywords, with different bids for different match types.

have several questions...
let's go for the first one...

Question #1:
MSN / BingDude, care to comment on this part of the new feature release above?
"with different bids for different match types"
Are there bid levels attached to these new Negative keyword options? Or is this 'new features' bullet point just a typo?



 5:15 pm on Dec 6, 2011 (gmt 0)

Question #2:
It looks like there are several new references to adding phrase match negs, and it says they should be enclosed in quotes. if you add them with quotes, whether in the interface or using the desktop tool, then go look at them, the quotes are stripped, and extra line returns are added into the neg list as well.
Are supposed to include quote marks?
Do we need to revise the existing negs, that acted as phrase negs, but didn't require quote marks before?


 5:21 pm on Dec 6, 2011 (gmt 0)

Question #3:
If I have a keyword like: photography lessons
Or "photography lessons"
Or [photography lessons]
And if I add an exact match neg like: [photography]
Where I'm trying to eliminate the 'photography' search from triggering on my broad keyword...
The online interface claims that I have a keyword conflict, and says my keywords aren't running...
The exact match neg should only block one specific search here, and all 3 example keywords listed above should still be eligible for many searches that do contain the word 'photography' (but not by itself)...
Is what I'm seeing listed as a conflict, just because you haven't yet updated the conflict checking code to accommodate the new exact match negs?


 5:22 pm on Dec 6, 2011 (gmt 0)

Question #4:
Did you beta test the new neg features?
Yes, this question is rhetorical.


 8:15 pm on Dec 6, 2011 (gmt 0)

Nice find Rhino. I will ping them and see if we cannot get an official reply.


 11:02 pm on Dec 7, 2011 (gmt 0)

excellent, thanks werty!


 3:30 pm on Dec 8, 2011 (gmt 0)

anybody home?


 7:56 pm on Dec 8, 2011 (gmt 0)

I would also be interested in feedback on this. I pinged one of my contacts.


 11:01 pm on Dec 9, 2011 (gmt 0)

I pinged 2 of them on twitter and still waiting for a reply. Maybe they are making it official :P


 7:01 pm on Dec 10, 2011 (gmt 0)

maybe they're busy grilling some programmers (my inner optimist showing thru). :-)


 4:19 pm on Dec 14, 2011 (gmt 0)


There was a mix-up. It is unrelated and that you can treat that final “,” as a “.” – and ignore the rest of the statement!

The new negative KW functionality has nothing to do w/ bidding for individual match types

Best regards,

Simone Schuurer, adCenter Community Site Manager on behalf of Paul Corkery, SMB Search Platform & Tools PM


 4:27 pm on Dec 14, 2011 (gmt 0)

Question 2: Existing negative keyword lists will continue to behave as phrase match without any modification, so you won’t need to go round all your campaigns adding quotes. Advertisers should consider adding all new phrase match negatives with quotes to help them keep consistent w/ what they might be doing on Google which uses similar notation.
Question 3: This is a known issue with the negative keyword conflict feature and being looked into.This is a display issue only (ie just the notifications in the UI) and does not seem to be affecting the delivery of ads.
Question 4: We tested and rolled this feature our gradually, but as with all things, no code is perfect. We’ll be rectifying this as soon as we’re able.

Hopefully this helps?

Simone Schuurer adCenter Community Manager on behalf of Paul Corkery, SMB Search Platform & Tools PM


 8:15 pm on Dec 14, 2011 (gmt 0)

i luv u. :-)

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