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BingAds (was MSN/Microsoft AdCenter) Forum

    
Broad match algorithm change
MicroHoo loosens matches to increase volume
handsome rob




msg:4356735
 3:49 pm on Aug 30, 2011 (gmt 0)

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

 

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