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BingAds (was MSN/Microsoft AdCenter) Forum

Microsoft loses $728 Million in last quarter
Worldwide search falls from 8.6% to 6.77% Mar/Jun 2011
Tropical Island

 11:41 am on Aug 1, 2011 (gmt 0)

Microsoft continues to fail in it's AdCenter goals:

"Yet there was one absolute disaster: the $728 million loss for the Online Services Division."

"This past quarter, the Online Services Division took in a mere $662 million in revenue, but ended up spending almost $1.4 billion."

"I had to look at U.S. search market share because Bing is going absolutely nowhere in the international search market. Research firm StatCounter shows the total market share worldwide for Yahoo and Bing runs between 6.8 and 8.3 percent -- and the combined share has taken a nosedive from 8.15 percent to 6.77 percent between March 2011 and June 2011. Bing alone, according to StatCounter, has tumbled from 4.21 percent to 3.24 percent internationally in those three months."



 1:03 pm on Aug 1, 2011 (gmt 0)

Bing, The Costly Distraction For Microsoft [webmasterworld.com]

Yes, it's costing them, however, they've got deep pockets.

Microsoft Reports Record Q4 Revenue of $17.37 Billion [webmasterworld.com]

Tropical Island

 6:32 pm on Aug 1, 2011 (gmt 0)

They may have deep pockets but it's getting ridiculous

"So looking at ComScore's numbers, Microsoft's Online Services Division has increased the number of U.S. searches more or less attributable to its efforts (Yahoo and Bing) by about 0.5 percent in the past quarter -- roughly 85 million searches more in June than it would've had if nothing had changed. And for this Microsoft spent $728 million? Even if Microsoft had 85 million more searches in April and May than they would've had otherwise, that still works out to about $3 a search."

"It happens a lot. Microsoft started reporting its online financial vagaries in fiscal year 2002, when the effort was known as MSN. Since then, Microsoft has admitted to a net loss of almost $9 billion."


 6:45 pm on Aug 1, 2011 (gmt 0)

wow that's terrible. Who's running that thing?

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