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BingAds (was MSN/Microsoft AdCenter) Forum

    
Microsoft adCenter To Introduce Quality Score
engine




msg:4279190
 10:40 pm on Mar 9, 2011 (gmt 0)

Microsoft adCenter To Introduce Quality Score [community.microsoftadvertising.com]
Beginning this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing campaigns in the Bing+Yahoo search marketplace.
* Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased
* Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance, landing page relevance, and landing page user experience
* Actionable guidance will be provided to optimize and improve your quality score
* At launch, scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs

 

Sgt_Kickaxe




msg:4279260
 1:17 am on Mar 10, 2011 (gmt 0)

So... a new SEO tool for webmasters who don't(or do) run PPC campaigns for their traffic? Actionable guidance to optimize and improve your quality score sounds like secret sauce type stuff to me.

dibbern2




msg:4279364
 4:21 am on Mar 10, 2011 (gmt 0)

Actionable guidance to optimize and improve your quality score sounds like secret sauce type stuff to me.


Yep!

RhinoFish




msg:4279613
 2:48 pm on Mar 10, 2011 (gmt 0)

G must be so flattered.

hey M, try fixing broke stuff more, chasing tail less.

J_RaD




msg:4279630
 3:06 pm on Mar 10, 2011 (gmt 0)

I don't like this.....

Elric99




msg:4286821
 12:59 pm on Mar 24, 2011 (gmt 0)

They should introduce some traffic first.

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