mrguy
msg:4204925 | 6:35 pm on Sep 21, 2010 (gmt 0) |
Of course change will drive up pricess for some, but the price of entry for Bing is already higher than a lot of terms on Google.
I don't see it being that much of a factor especially if you can targert your ads to either Bing, Yahoo or Both.
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NoLimits
msg:4217487 | 5:40 am on Oct 16, 2010 (gmt 0) |
We are seeing a 40% increase in click costs on average since late September on existing AdCenter campaigns. Our transitioned campaigns are seeing a similar percentage increase when compared to what we were paying with Yahoo.
If they can't get the click costs down low enough to at least attempt to compete with Google, this whole transition was pissing in the wind.
We have paused all of our campaigns within AdCenter as they no longer yield a positive ROI... and we're not talking about a tinker-toy budget either - deep 7 figure annual ad-spend.
Thus far AdCenter reps have proven to be very polite, but completely ignorant as to what is happening within their system. If you spend over $8k/mo your Yahoo rep will retain you - but unfortunately they are equally inept.
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rustybrick
msg:4218203 | 11:32 am on Oct 18, 2010 (gmt 0) |
NoLimits, since late September? The switch over on the ad side didn't start till October 11th.
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Channel01
msg:4218475 | 8:50 pm on Oct 18, 2010 (gmt 0) |
Rusty, they've been running a "test" since late August where MSN has been serving a portion of the ads on Yahoo. The quoted rate of the test was about 3.5% of Yahoo traffic but I noted a much larger lift in MSN traffic than that amount during the initial test phase.
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rustybrick
msg:4218569 | 12:28 am on Oct 19, 2010 (gmt 0) |
Thanks! So the lift for you was above the 3.5%?
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Edge
msg:4219293 | 2:30 pm on Oct 20, 2010 (gmt 0) |
Well, details aside on how I know this rumor, but YPN paid a heck of a lot more than MSN does on the publisher side. And, when YPN merged with MSN publisher (officially) – revenue increased for publishers …
But, then again it's rumor.
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