Msg#: 4204215 posted 5:40 am on Oct 16, 2010 (gmt 0)
We are seeing a 40% increase in click costs on average since late September on existing AdCenter campaigns. Our transitioned campaigns are seeing a similar percentage increase when compared to what we were paying with Yahoo.
If they can't get the click costs down low enough to at least attempt to compete with Google, this whole transition was pissing in the wind.
We have paused all of our campaigns within AdCenter as they no longer yield a positive ROI... and we're not talking about a tinker-toy budget either - deep 7 figure annual ad-spend.
Thus far AdCenter reps have proven to be very polite, but completely ignorant as to what is happening within their system. If you spend over $8k/mo your Yahoo rep will retain you - but unfortunately they are equally inept.
Msg#: 4204215 posted 8:50 pm on Oct 18, 2010 (gmt 0)
Rusty, they've been running a "test" since late August where MSN has been serving a portion of the ads on Yahoo. The quoted rate of the test was about 3.5% of Yahoo traffic but I noted a much larger lift in MSN traffic than that amount during the initial test phase.
Msg#: 4204215 posted 2:30 pm on Oct 20, 2010 (gmt 0)
Well, details aside on how I know this rumor, but YPN paid a heck of a lot more than MSN does on the publisher side. And, when YPN merged with MSN publisher (officially) – revenue increased for publishers …