| negative keywords
how it works in adCenter? |
smallcompany
msg:4153310 | 1:05 am on Jun 16, 2010 (gmt 0) |
Based on what I could read around, adCenter does not offer exact negative match - is that right?
I.e.
I don't want "shoes" to trigger my ad, but "black shoes" I do.
What I see is that "shoes" as a negative keyword will simply stop anything that has "shoes" in it.
Thanks
P.S.
Almost a month without a post?! Is it because folks are busy with Bing gaining in search share or because adCenter went downhill? ;)
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Channel01
msg:4153856 | 10:49 pm on Jun 16, 2010 (gmt 0) |
Yeah, I've had this same issue. As you alluded to, the negatives function as broad negatives would in Google. I don't believe there is a good work around outside of bidding down your broad match keywords to fend off the irrelevant clicks. It's not exactly a good way for Microsoft to maximize ad revenue.
I actually had an even worse example. In my situation, I had an ad group of Black Shoes keywords and just the search "black" was triggering my ads. That query was racking up clicks pretty heavily too so bidding down/pausing the broad terms was the only solution I could come up with.
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Hyponeros
msg:4158308 | 11:05 am on Jun 24, 2010 (gmt 0) |
Did you try to use only phrase match for your keywords?
But I confirm that 'shoes' as negative will exclude everything that has the word 'shoes'!
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Sevin
msg:4206561 | 8:23 pm on Sep 24, 2010 (gmt 0) |
| I don't want "shoes" to trigger my ad, but "black shoes" I do. |
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That shouldn't ever happen. If it does happen, it's a MAJOR glitch. According to adCenter: "Broad match triggers the display of your ad when individual words in your keyword appear, in any order, in a customer's search query. For example, your keyword "black shoes" would match search queries that include "black shoes," "shoe is black," and other variations, and not just "black" or "shoes."
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