homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

Microsoft Mobile Display Ads: Full HTML Device Targeting Capability

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4073516 posted 2:47 pm on Feb 3, 2010 (gmt 0)

Microsoft Mobile Display Ads: Full HTML Device Targeting Capability [community.microsoftadvertising.com]
we have launched full HTML device targeting, which allows advertisers to easily target mobile display ads to the group of all handsets that have the capability to render full HTML sites including those sites developed for the PC web. These phones include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.

Targeting full HTML mobile devices is appealing to advertisers for many reasons. Some advertisers wish to reach this audience segment simply due to their increased consumption of mobile media products. Other advertisers wish to use full HTML targeting to target Rich Media ad campaigns to devices that support these advanced mobile ad units, or simply to drive consumers to a more engaging full HTML page designed for mobile screens.




Msg#: 4073516 posted 8:19 am on Feb 5, 2010 (gmt 0)

Should be pretty useful for marketing mobile apps.

Now if only developers started charging reasonable prices for the apps to be able to justify advertising at all, we may hopefully create a market. :)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved