we have launched full HTML device targeting, which allows advertisers to easily target mobile display ads to the group of all handsets that have the capability to render full HTML sites including those sites developed for the PC web. These phones include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.
Targeting full HTML mobile devices is appealing to advertisers for many reasons. Some advertisers wish to reach this audience segment simply due to their increased consumption of mobile media products. Other advertisers wish to use full HTML targeting to target Rich Media ad campaigns to devices that support these advanced mobile ad units, or simply to drive consumers to a more engaging full HTML page designed for mobile screens.