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BingAds (was MSN/Microsoft AdCenter) Forum

Pausing keywords

5+ Year Member

Msg#: 4011369 posted 7:53 am on Oct 22, 2009 (gmt 0)

This may have been covered in an email from MSN, but how do I stop all match types being paused if I just want to pause say, 'broad match' for a given keyword? It seems crazy that be default all match types are paused when you just select one match type to pause?


SanDiego Art

10+ Year Member

Msg#: 4011369 posted 6:15 pm on Oct 23, 2009 (gmt 0)

I agree, the way they handle their match types is not very good, especially when you use 3rd party software to manage your campaigns.

To "pause" only a certain match type in Adcenter you:

-Keyword Screen from within AdGroup -> Click Add/Edit Keywords
-Next Screen, click "Select Columns" then checkboxes for "exact", "phrase", "broad"
-Table below will now show extra columns for the match types, you can uncheck the match types you want to "pause"


5+ Year Member

Msg#: 4011369 posted 8:51 am on Oct 24, 2009 (gmt 0)

Thanks for that SanDiegoArt, talk about having to do things the long way round! I don't think they could make it more awkward if they tried!

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