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BingAds (was MSN/Microsoft AdCenter) Forum

Pricing of MSN Clicks and CTR.

 10:35 pm on Aug 21, 2009 (gmt 0)

I just got off the phone with a rep and they told me that pricing is not influenced by CTR. I find this hard to believe. Does anyone know if CTR lowers click costs as you gain a history of high CTR? I know google awards you a lower cost, or you move up with higher CTR.



 11:10 am on Aug 24, 2009 (gmt 0)

adCenter also depends on the CTR. If CTR is high then the CPC also reduced. Most of the MSN reps are not clear in their statements.

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