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Wild Impression flutating in Adcenter Content Network
Wild impression flutation

5+ Year Member

Msg#: 3877499 posted 9:22 am on Mar 24, 2009 (gmt 0)

From last few of days. I am experiencing the lots of flutaion in content network impressions.
Any one has idea ?

Thnks in advance.


Brian adCenter

5+ Year Member

Msg#: 3877499 posted 3:10 pm on Apr 1, 2009 (gmt 0)

Hello Gomsy_2009,

Thank you for your post and question about content ads. If I could get a little more information about your issue I will be glad to assist you. Couple question I have, Are you inquiring about Impressions only or you receiving Clicks as well?

Some information I can provide about content ad:

Content Ads clicks have increased recently. What caused this?

Content Ads may be rotated into the same space that usually shows display ads. Therefore, in one case, some MSN pages may show Content Ads for 100 percent of impressions, while at the same time other pages may show Content Ads for only one percent of impressions. You will not always see a Content Ads unit. However, Content Ads are continually being displayed across the spectrum of Microsoft network properties, and relevant ads from advertisers are continually appearing.

I see fluctuations in my Content Ads clicks?

Your ads will be displayed only if they are a relevant match to the content on the Web page. Volume fluctuates when additional advertisers distribute their ads on the content network and when the number of pages and Web sites where the ads are displayed changes. Your ad display and ad traffic will depend on several factors, such as your bid price and campaign budget, competitors' ads, relevance to the Web page content, and the available inventory. To best adapt to these volume changes and to maintain competitive positions, set your current Search bid prices to your Content Ads bids and incrementally expand your adCenter budget.

If you need further assistance; Please feel free to contact our support team via phone or email.

United States:
Telephone: (800) 518-5689 6:00am-18:00pm PST seven days a week
Easy Assist Remote Desktop Assistance: (866) 783-1045
Email: https://support.adcenter.msn.com/eform.aspx?productKey=adcenterss&ct=eformts

United Kingdom:
Telephone: 0800 633 5915 08:00 18:00 (UK) Monday Sunday
Email: https://support.adcenter.msn.com/eform.aspx?productKey=adcenterss&ct=eformts

Canada Support:
Telephone: (800) 985-4671 6:00am-18:00pm PST seven days a week
Email: https://support.adcenter.msn.com/eform.aspx?productKey=adcenterss&ct=eformts

Singapore Support:
Telephone: (800) 518-5689 9:00 am 11:00 am SST Monday through Friday
Email: https://support.adcenter.msn.com/eform.aspx?productKey=adcenterss&ct=eformts

Thank you,

Brian H - MSFT

[edited by: Brian_adCenter at 3:14 pm (utc) on April 1, 2009]


5+ Year Member

Msg#: 3877499 posted 11:57 am on Apr 9, 2009 (gmt 0)

Hi Brian,

First of all, I would like to thanks for replying me. I understood what you are trying to know, Actually I am facing these problems with my single keyword, Earlier i used to get 1 million impressions in a day and now it has come to 2-3 lacs, though my keyword position has also affected, I have increased the content bid price 4-5 times in compare to my earlier bid, Still i m not getting more impression, So pls advice me what could be the possibility to get back.

One more thing Can u suggest me where you guys shows content network ads.

Waiting for reply,


Brian adCenter

5+ Year Member

Msg#: 3877499 posted 11:23 pm on Apr 14, 2009 (gmt 0)

Hi Gomesy_2009,

The pages on the Microsoft content network depend on the type of item or you are advertising or the content that it is related to. Some examples of our content distribution pages are: MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as participating partner websites (such as Digg, etc).

Your ads are automatically fed to relevent content sites within the Microsoft network so no selection on your part is required.


Brian H - MSFT

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