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BingAds (was MSN/Microsoft AdCenter) Forum

Display URL at adCenter
Enforcing rules and fixing the engine

WebmasterWorld Senior Member 5+ Year Member

Msg#: 3748400 posted 3:39 am on Sep 20, 2008 (gmt 0)

I do run some ads in adCenter through seven accounts. I say “some” as I never got fully attracted to replicate AdWords, only because I was waiting for better managing days.
And I’m still waiting...

I just checked some keywords and found that it is very easy to use invalid display URL, although that is not allowed. That tells me that the rule has not been enforced.

Another problem is the fact that adCenter still treats “site.com” and www.site.com as different display URLs. This has resulted in having even 6 (six) ads in a row for a same site.
That’s ridiculous.

Why paying more and having less traffic because of a paradox?

For now, my $$$$$$ will not be going through those accounts. $$ only. Sorry, but I feel stupid doing it in such environment.

For having such issues fixed, I don’t believe that “evolving” attribute would apply. It is either ignorance, or a controlled glitch in order to attract more people by showing more (same) ads at the time.

What do you think?

Do you like or dislike those two issues?



5+ Year Member

Msg#: 3748400 posted 6:59 am on Oct 8, 2008 (gmt 0)

Hello smallcompany. I can't suggest anything because at these moments, I was still thinking of having my paused ads on ad center resumed. I paused my campaings on ad center for a long time because I got no good ROAS unlike in Adwords. And maybe for a long time of being idle, I thought there was an improvement or good changes on ad center. What do you think?


5+ Year Member

Msg#: 3748400 posted 3:33 pm on Oct 8, 2008 (gmt 0)

I've always gotten really good ROI with MSN but I have trouble getting traffic so I would rather spend my time with fiddling with Google.

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