I do run some ads in adCenter through seven accounts. I say “some” as I never got fully attracted to replicate AdWords, only because I was waiting for better managing days.
And I’m still waiting...
I just checked some keywords and found that it is very easy to use invalid display URL, although that is not allowed. That tells me that the rule has not been enforced.
Another problem is the fact that adCenter still treats “site.com” and www.site.com as different display URLs. This has resulted in having even 6 (six) ads in a row for a same site.
Why paying more and having less traffic because of a paradox?
For now, my $$$$$$ will not be going through those accounts. $$ only. Sorry, but I feel stupid doing it in such environment.
For having such issues fixed, I don’t believe that “evolving” attribute would apply. It is either ignorance, or a controlled glitch in order to attract more people by showing more (same) ads at the time.
What do you think?
Do you like or dislike those two issues?