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BingAds (was MSN/Microsoft AdCenter) Forum

Quality Score Factors
Great White Shark

5+ Year Member

Msg#: 3632383 posted 3:20 pm on Apr 22, 2008 (gmt 0)

Can anyone please verify that if you have even one keyword or ad with a bad quality score your account quality score can be damaged? Apparently, this info came from someone that works at Microsoft.



5+ Year Member

Msg#: 3632383 posted 9:16 pm on Apr 24, 2008 (gmt 0)

Hi Great White Shark,

Today, we do not have a quality score that is available to customers in the UI. However, we do evaluate the quality of queries to ads to landing pages. Advertisers should work to ensure that there is an overall high-quality experience, even at the keyword level. Poor query-ad-landing page is also a measure of poor relevance that will inhibit ads from showing up higher in the listings.

Thank you,

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