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BingAds (was MSN/Microsoft AdCenter) Forum

    
AdCenter Conversion Rate Descreasing?
No conversions. HUGE bounce rate and low site visit time.
ByronM




msg:3596355
 3:31 pm on Mar 10, 2008 (gmt 0)

Well, i'm just about over my excitement for adcenter. I have campaigns that are product relevence targeted and pushing a specific deal. For example keyword "widget brand model" "buy now at #*$!x"

I've received over 200 clicks and not a single conversion on adcenter.

Yahoo its a 2.2% conversion rate - break even.
Adsense is 3.9% conversion rate - break even. (higher cost)
Adcenter is a 0.0% conversion rate.

Adcenter = darn near 100% bounce rate and less than 30 second visitor rate

Yahoo and Adsense both had very LOW bounce rates and often more navigation pages - view TOS/Warranty/Refund policies and such.

Yahoo had a 100% first day purchase (thus far)
Google had a 60% first day purchase, 10% second day purchase and 30% > 3 day from first visit purchase.

So with that said, yahoo seems more spontaneous, google users like to shop around and dig around the site more and adcenter doesn't appear to be human visitors for my targeted electronics/technology/home audio/video/gaming/entertainment spectrum :)

adcenter did work "ok" before - it was a low enough cost but i'm wondering if that was just random traffic from a now defunct traffic partner or incentive adcenter may have had.

mind you, i don't mind the "branding" but i'm leary if these are real people even considering the brand.

 

flanker23




msg:3596479
 5:06 pm on Mar 10, 2008 (gmt 0)

My experience is the same, for a time I was doing quite a lot with Adcenter but it's value seems to be diminishing and so is my spend with them! Certainly seeing much better conversion with Yahoo & Google at the moment.

ByronM




msg:3600477
 12:56 pm on Mar 14, 2008 (gmt 0)

Well, i tried other keywords that get 50-60% CTR and about a 7-10% conversion rate on adwords in Adcenter and they simply denied every keyword after it ran for a few days with similar CTR's and 0% conversion.

I've emailed/called and they want my webserver logs for proof. Has anyone had to go THAT far to prove useless traffic?

avalon37




msg:3603027
 4:16 pm on Mar 17, 2008 (gmt 0)

Quality was great 2 years ago when it launched, then 6 months later CPC prices were higher than Google Adwords so I shut my clients campaigns off. I hear the traffic has gotten even lower in the last year, and I did not think that was even possible.

ByronM




msg:3603374
 9:36 pm on Mar 17, 2008 (gmt 0)

I don't know why i keep trying to use adcenter. I keep having high hopes for finding some niche on there i can attack but it seems lost to the big comparison sites.

awaken




msg:3657589
 5:10 pm on May 23, 2008 (gmt 0)

Conversion rates aside, does anybody think adcenter is a good way to just buy "eyeballs?" More for branding purposes, not really converting. Is it a good source of cheap traffic? Because from judging from what avalon37 said, CPC's can be as high as AdWords in some niche's.

ByronM




msg:3657933
 2:11 am on May 24, 2008 (gmt 0)

CPC's on adcenter are on par with Google for decent keywords and low volume keywords are exactly that - absolutely no volume.

MadeWillis




msg:3657957
 3:01 am on May 24, 2008 (gmt 0)

It will be interesting to see how MSN search is affected when they spend some advertising bucks on the new cashback program. Certainly will bring "some" buyers looking for a bargain.

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