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I add 4 advertise in group and i have 50 keywords and all advertise get impression and total 10 keyword get impression now how do i know that which add associate with which keyword while msn display my advertise.
So for example if you create ad group "widgets" and associate 4 ads with the keywords you have in that group then those ads would rotate for everyone searching for widget keywords.
If you want particular ads to match particular keywords you would create a specific targeted group.