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Microsoft Gatineau Web Analytics, Beta Test Applications Open To US Only

 4:52 pm on Oct 30, 2007 (gmt 0)

Project Gatineau, Microsoft's new, free web analytics service, is ready for beta testing and the first invitations are now being sent to customers.

To manage Project Gatineau's growth and give customers the best web analytics service possible, the beta is by invitation for US advertisers only for the moment.

Gatineau Web Analytics, Beta Invite [advertising.microsoft.com]



 6:02 am on Oct 31, 2007 (gmt 0)

Thanks Engine

We are inviting everyone to sign up - with US advertisers getting through the process first as we scale up.




 6:57 am on Oct 31, 2007 (gmt 0)

Will this be only for Adcenter users or is there a plan to roll it out to all webmasters like G Analytics?


 7:01 am on Oct 31, 2007 (gmt 0)

Hi elguiri

It's open to everyone and anyone!




 7:04 am on Oct 31, 2007 (gmt 0)

Excellent. I'll be trying that out.


 7:09 am on Oct 31, 2007 (gmt 0)

This is exciting news, seems like MS is getting its mojo back.

I'd love to use the service.

However, adCenterEU, I'd like to know the main advantages over G Analytics before I do a switch, if you can give such an overview.


 9:34 am on Oct 31, 2007 (gmt 0)

Hi zjacob

Project Gatineau is closely related to adCenter – for example, adCenter customers will be able to use their existing account to access Project Gatineau if they choose to use the web analytics service.

But it also a full-fledged web analytics offering with a lot of great reports and tools for measuring your site traffic and understanding your visitors:

- Click and visitor tracking
- Marketing campaign reporting
- Conversion tracking
- Demographic and geographic segmentation
- Paid and natural search analysis
- Visitor information including browsers, languages, operating systems and resolutions

You will need to create an adCenter account but you won’t need to buy any advertising – the account can be used for Gatineau only.

Hope this gives you a handle. Why switch, why not run both and compare?




 4:08 am on Nov 22, 2007 (gmt 0)

Got my invite.. will be trying this out shortly. THanks!

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