Msg#: 3491595 posted 9:34 am on Oct 31, 2007 (gmt 0)
Project Gatineau is closely related to adCenter – for example, adCenter customers will be able to use their existing account to access Project Gatineau if they choose to use the web analytics service.
But it also a full-fledged web analytics offering with a lot of great reports and tools for measuring your site traffic and understanding your visitors:
- Click and visitor tracking - Marketing campaign reporting - Conversion tracking - Demographic and geographic segmentation - Paid and natural search analysis - Visitor information including browsers, languages, operating systems and resolutions
You will need to create an adCenter account but you won’t need to buy any advertising – the account can be used for Gatineau only.
Hope this gives you a handle. Why switch, why not run both and compare?