Everyone I talk to about Adcenter is getting real sick of keywords constantly being disapproved. Seems like everyone has had lots of relevant keywords disabled because the landing page is supposedly not relevant.
MSN doesn't seem to realize the scope of the problem. They are seriously irritating the people who will largely determine whether they succeed or fail. If that weren't reason enough, all the relevant keywords being eliminated mean cash out of their pocket.
I've heard that if the keyword doesn't appear on your page, that can trigger disapproval. Maybe some of it is due to editors going berserk. Either way, it needs to be dramatically scaled back and/or reworked.
Maybe Adcenter's working hard on a fix, but I haven't seen much to indicate that in previous threads discussing this topic:
This problem is very annoying. In our situation, the client has a lot of model number keywords like: ABC123X - MSN rejects ABC123, ABC123 X and ABC 123X.
When I called to complain, a support person did escalate my issue and follow up. He followed up by phone to let me know all the disapproved terms had been approved b/c they were obviously relevant. That was nice, but about a week later the emails started coming back in (we made no changes to the original upload).
Today was the worst though, the clients own website name with extra spacing was rejected. www.domain. com, domain. com, etc.
I'm getting ready to pull 15 clients out of MSN entirely. The keyword approval process is ridiculous (for an allergy campaign, approves cat dander and dog dander, and disapproves pet dander as irrelevant?!?); it's shut down completely with errors twice in the past two days while I was trying to finish a new campaign, and there's just not enough money in it to make it worth my time. You can't even keep more than one window or tab open at a time, so you can see different parts of the account or campaign at the same time.
The money is better spent elsewhere.
MSN - if you're listening - you have a LONG way to go.