Forgive me for writing "war and peace" here but I want to explain the situation fully.
I've been playing with adcenter for probably around 18 months. I keep thinking "this time it will work" and then I'm disappointed again and go away for a few months.
Well today I've just discovered that 3 different adcenter reps have given me wrong info about geotargeting--"Current language and region for this ad group".
I'm in the US and run a few UK targeted campaigns. The first time I went to set up a UK campaign a few months ago I was totally confused. First you choose "Current language and region for this ad group" which could be English-United States, English UK, English Singapore, etc. Then I come to the "Target your customers by location" part and I'm confused...I thought I just picked "language and region" so what's this "target by location" deal? Is there a reason why you'd choose english UK and NOT want ads to show in the UK?
I contact support and ask them how I should set it to target the UK. The lady tells me to pick "English United States" and the language/region and then pick UK as the country in "target your customers by location."
I ask her why I should choose english US instead of englisk UK. She says something about the difference being whether or not people search via MSN.com or MSN.co.uk or something. She assured me that choosing english US was the proper route even though she couldn't adequately explain why.
Some time passes and the impressions are way lower than I'm expecting--something like 1/2000 of Y or G. So I contact support again to make sure this is correct, that I should have english US selected instead of english UK. They again assure me that this is correct.
Last month as SES San Jose I talk to a guy in the booth who says he's one of the head engineers. So I ask him the same question and he also assures me that I should select english US to reach the UK market. He can't explain to me why that choice is even there since it seems it's not needed. He also explains something about the difference of whether people in the UK search via msn.com or msn.co.uk. I still didn't understand what he was talking about and it seems that no one at MSN does either. Shouldn't a searcher in the UK get the same ads regardless?
So finally a few days ago I copy one UK campaign that's targeted as they told me--for english US. I daringly defy the advice of the knowledgeable adcenter reps and I select english UK as the only difference from the other campaign.
After I go through the usual rigamaro of ads being disapproved for bogus reasons (site down, gambling, adult content, landing page not relevant) and then after the ads completely disappear for a while, finally the ads reappear and are still disapproved.
I change the headline of an ad and all of a sudden my landing page is apparently now relevant, my site is up again, and the adult content and gambling content somehow disappeared, and miraculously my ads finally start running.
Well what the heck do you know...in two hours the english UK campaign has gotten 50% of the impressions than the english US one has gotten all month. Amazing I say!
The negative is that at the same bid the US targeted KWs avg position is 4.41 but the UK targeted one avg position is 19.55. Quite a difference! I haven't been able to ponder that one yet, lest my head explode.
Now seriously...I could forgive one uninformed rep, but three? And one supposedly being a head engineer? I think this proves that either adcenter is trying to be more fancy than their technology will allow, or that the reps really need some proper training. Or how about just getting rid of "language and region" and let us pick by geographical area as is standard in this business. (I know, I know, Microsoft always has to try to make their own standard...customers be damned.)
I will say this though. Every adcenter rep is very nice and seems willing to help and that's very nice. Much better than yahoo or google. They actually seem to listen and be open to suggestions for improvements which is amazing in itself. Definitely very un-yahoo and un-google like.
I just wanted to bring this to your attention adcenter411. I hope that you can do something positive with it. Thanks!