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Adcenter Reps giving wrong info about "language and region"
3 different ones have given me the same bad info
brizad




msg:3457760
 3:21 am on Sep 22, 2007 (gmt 0)

Forgive me for writing "war and peace" here but I want to explain the situation fully.

I've been playing with adcenter for probably around 18 months. I keep thinking "this time it will work" and then I'm disappointed again and go away for a few months.

Well today I've just discovered that 3 different adcenter reps have given me wrong info about geotargeting--"Current language and region for this ad group".

I'm in the US and run a few UK targeted campaigns. The first time I went to set up a UK campaign a few months ago I was totally confused. First you choose "Current language and region for this ad group" which could be English-United States, English UK, English Singapore, etc. Then I come to the "Target your customers by location" part and I'm confused...I thought I just picked "language and region" so what's this "target by location" deal? Is there a reason why you'd choose english UK and NOT want ads to show in the UK?

I contact support and ask them how I should set it to target the UK. The lady tells me to pick "English United States" and the language/region and then pick UK as the country in "target your customers by location."

I ask her why I should choose english US instead of englisk UK. She says something about the difference being whether or not people search via MSN.com or MSN.co.uk or something. She assured me that choosing english US was the proper route even though she couldn't adequately explain why.

Some time passes and the impressions are way lower than I'm expecting--something like 1/2000 of Y or G. So I contact support again to make sure this is correct, that I should have english US selected instead of english UK. They again assure me that this is correct.

Last month as SES San Jose I talk to a guy in the booth who says he's one of the head engineers. So I ask him the same question and he also assures me that I should select english US to reach the UK market. He can't explain to me why that choice is even there since it seems it's not needed. He also explains something about the difference of whether people in the UK search via msn.com or msn.co.uk. I still didn't understand what he was talking about and it seems that no one at MSN does either. Shouldn't a searcher in the UK get the same ads regardless?

So finally a few days ago I copy one UK campaign that's targeted as they told me--for english US. I daringly defy the advice of the knowledgeable adcenter reps and I select english UK as the only difference from the other campaign.

After I go through the usual rigamaro of ads being disapproved for bogus reasons (site down, gambling, adult content, landing page not relevant) and then after the ads completely disappear for a while, finally the ads reappear and are still disapproved.

I change the headline of an ad and all of a sudden my landing page is apparently now relevant, my site is up again, and the adult content and gambling content somehow disappeared, and miraculously my ads finally start running.

Well what the heck do you know...in two hours the english UK campaign has gotten 50% of the impressions than the english US one has gotten all month. Amazing I say!

The negative is that at the same bid the US targeted KWs avg position is 4.41 but the UK targeted one avg position is 19.55. Quite a difference! I haven't been able to ponder that one yet, lest my head explode.

Now seriously...I could forgive one uninformed rep, but three? And one supposedly being a head engineer? I think this proves that either adcenter is trying to be more fancy than their technology will allow, or that the reps really need some proper training. Or how about just getting rid of "language and region" and let us pick by geographical area as is standard in this business. (I know, I know, Microsoft always has to try to make their own standard...customers be damned.)

I will say this though. Every adcenter rep is very nice and seems willing to help and that's very nice. Much better than yahoo or google. They actually seem to listen and be open to suggestions for improvements which is amazing in itself. Definitely very un-yahoo and un-google like.

I just wanted to bring this to your attention adcenter411. I hope that you can do something positive with it. Thanks!

 

adCenter411




msg:3462778
 3:33 pm on Sep 27, 2007 (gmt 0)

Hi Brizad,
I am sorry for the confusion and incorrect info you received – I have forwarded your post to our support teams to ensure that everyone’s on the same page with this information. We know that language / region setting can be confusing and we are working on making this more clear in our Help and UI.

I’d like to clarify a bit on the differences between language/region settings and targeting settings. Setting your language and market is required; targeting by location is optional. The purpose of the language/region setting for an ad group is to determine the language your ads are written in and the set of websites that your ads are distributed through. For example, if your language and market setting is English - UK, then your ads need to be written in English and can be displayed when customers search on websites such as msn.co.uk. The language and market setting also determines the regional Editorial Guidelines that your ads and keywords must meet.

Then, you can additionally target by location. Unlike setting a language and market, targeting by location limits the display of your ad to specific geographical locations. For example, if you want your ad to be shown only to people located within the United Kingdom, you need to target by location.

I hope this helps.

Thanks!
adCenter411

brizad




msg:3462921
 5:29 pm on Sep 27, 2007 (gmt 0)

AC411 I do appreciate your response. I hope that the info will get into the right hands and make a positive difference.

I’d like to clarify a bit on the differences between language/region settings and targeting settings. Setting your language and market is required; targeting by location is optional. The purpose of the language/region setting for an ad group is to determine the language your ads are written in and the set of websites that your ads are distributed through. For example, if your language and market setting is English - UK, then your ads need to be written in English and can be displayed when customers search on websites such as msn.co.uk. The language and market setting also determines the regional Editorial Guidelines that your ads and keywords must meet.

Setting your language and market is required; targeting by location is optional.

If location targeting is optional it seems that if I only pick language/region English US that my ads will be showing up in France, UK, and Singapore too. I assume most advertisers would not want to do that.

In theory I understand there's a difference between language/region and target location, but I don't understand WHY.

To put it more precisely, I understand that there may be a difference between language and target location, but not between region and location. What the logical difference between a region and a location? As far as I know, most people in the US, UK, and Canada speak English and that's the default language. In France they speak French. The only small crossover I can think of is Quebec speaking French, but that hardly seems like a reason for all of this complication.

Is there a big demand for people picking language/region "English US" and then targeting France or Singapore? Do businesses really want to target people in the US who search via MSN.co.uk? It seems unnecessarily confusing, complicated and counterintuitive.

Of course it makes sense that if your market is the US that you may want to only pick certain states, or if you targeted the UK then you may only want certain regions or cities. That's pretty much standard in PPC. But I can't see any need for these other cross-nation targeting.

I suppose that there's some technical reason with the way the the MSN search engines are set up and the way Adcenter interfaces with them. However I go back to my first post, it seems the best way and indeed the "standard" in PPC is to be able to target by location and get rid of the extra complication of the language/region.

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