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BingAds (was MSN/Microsoft AdCenter) Forum

"Inactive" clarification please

 6:19 am on Sep 17, 2007 (gmt 0)

I've just started my first MSN campaign. Have had an account for quite awhile but never used it.

I submitted an ad 48 hrs ago. The Campaign details says my Account, Campaign and Ad group are "Active". But when I open up the Ad group every KW is marked as "Inactive". But there is no corresponding reason given in the "Status Details" for each kw.

Does this mean the campaign is *not* live yet and waiting review?
Or does it mean the kw's are disapproved? And if that is so, where do I find out the reason? I'd have thought "Status Details" as the logical place to put the reason.


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