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BingAds (was MSN/Microsoft AdCenter) Forum

Microsoft Creates Advertiser and Publisher Solutions (APS) Group

 3:46 pm on Aug 13, 2007 (gmt 0)

With Microsoft closing the aQuantive deal today, it creates a new group to "become one of the top two online advertising platforms in the industry."

...Microsoft also created the Advertiser and Publisher Solutions (APS) Group. This new business group will be responsible for building Microsoft’s monetization engine to serve the advertiser and publisher community. The APS team will assume responsibility for building and marketing all ad platforms, including Atlas, DRIVEpm, MSNDR and Microsoft® AdCenter, along with emerging media types such as in-game and mobile ads, and the agency arm Avenue A ¦ Razorfish. The APS group will be run by Brian McAndrews, CEO of aQuantive, who will report directly to Kevin Johnson, president of Microsoft’s Platforms & Services Division (PSD).

“Today we take a significant step forward in our ability to capture share of the $40 billion online ad opportunity and the larger $600 billion ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming,” Johnson said. “The addition of aQuantive’s technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry.”

Microsoft Creates Advertiser and Publisher Solutions (APS) Group [microsoft.com]

Microsoft's $6 Billion aQuantive Deal Goes Through [webmasterworld.com]



 5:05 pm on Aug 13, 2007 (gmt 0)

It will be interesting to see who they acquire next. I'm putting my money on ValueClick.


 5:30 pm on Aug 13, 2007 (gmt 0)



 11:34 pm on Aug 13, 2007 (gmt 0)

Now if they could only create a real search engine, they might be able to make some money.


 3:29 am on Aug 14, 2007 (gmt 0)

That's 3 big scores in as many months. Syndication with ask, stealing digg from google, and closing this deal. Meanwhile G is getting into pissing contests with their biggest advertiser, and continually outdoing itself to screw everyone who advertises with them and for them with their endless QS changes. Microsoft is suddenly gaining ground. All they need to do is steal more G content and search partners, pick up yahoo perhaps and then suddenly, guys like ebay will switch over in a heartbeat. Goodwill isn't something G has built with anyone, and Microsoft, for all it's endless bugs, has plenty of that because when I call Microsoft tech support, i am going to get a human, who will be polite and actually solve the problem rather than some drone who will shoot off a stock answer and have no problem solving capacity.


 5:30 am on Aug 14, 2007 (gmt 0)

Thanks for the info.
Will adsense have a competitor?


 8:46 pm on Aug 14, 2007 (gmt 0)

Will adsense have a competitor?

Bring it on! So far every other contextual product I've tested has been somewhere between 3rd and 5th tier if there is such a thing.


 8:21 am on Aug 15, 2007 (gmt 0)

MSN has been experimenting with advertising long before Google had come up with adsense.

Until today failure had been 100%.

MSN Live search is only good for crawler traffic.

Sorry Bill, but internetwise i do not know any product or service that i ever enjoyd.

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