|Digg is quite the market for MS to lasso considering the audience! |
I thought Digg's audience was anti MS? Or most of them anyway. ;)
yeah, thats why the digg article with the blog post has over 300+ comments thus far ;)
Good for MS though.. great market/niche to corner!
Full press release here:
Looks good! I'm excited to see the market heat up. It only helps us little guys when the big bullies are fighting amongst themselves ;)
Too bad ads on digg will never work, given the audience.
I wonder if this will have any impact on msn spidering sites that have been tagged in digg?
Overall, Digg's users seem to be a very aggressive, liberal group of kids. I can't spend much time there, especially if I read the comments.
I'll be surprised if they will like Microsoft ads, considering Micro$oft is the "evil empire" (ie: they make a profit).
I can't even find the story on Digg! It must have gotten buried by the users.
Heh, bet Microsoft backed a dumptruck full of cash up to Kevin Rose's house to get the deal.
Good for Kevin, good for the content publisher's market in general - a bit of competition for Google is a good thing.
Bad for Microsoft, though. The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock.
|The audience is all wrong - the kind of person who uses Digg is the kind of person who has AdBlock. |
There's a core user base with the traits associated with Digg: anti-microsoft, pro-linux, left-wing, environmentalist, gadget-obsessed, tech-literate, geeky, bitchy, nasty, etc.
But like any social organization, there's a much larger group of less committed users. Those people are more diverse, and more characteristic of general internet users.
Digg has been running adsense for a long while now. If the Digg crowd were all the hard core anti-capitalists that their stereotype suggests, the advertising wouldn't work (and Digg wouldn't turn a profit!)
Funny.. i don't think of digg being anti-capitalist at all.
Sure, some of the nerdy users will filter out ads but thats a minute/finite group of people that do that irregardless of it being MS or Google or anyone for that matter.
More as a security/personal awareness issue than anti-ms.
As for the user base, its anti everything. You have a mix from all groups. Reality has a liberal bias, so its hard for that to not shine through a community driven outlet ;)
I think it will payoff well for microsoft. Adding billions of ad impressions a year, expanding into territory where the topics are more diverse than probably any other website out there. HUGE traffic for many verticals to push advertising/promotion through.
|Digg has been running adsense for a long while now. If the Digg crowd were all the hard core anti-capitalists that their stereotype suggests, the advertising wouldn't work (and Digg wouldn't turn a profit!) |
Makes me wonder if that was why they switched, wasn't working.
I think they switched because MS made them an offer they couldn't refuse.
Yeah, anyone can not refuse such good offer, I think Microsoft will use digg platform for their marketing purpose as well.