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BingAds (was MSN/Microsoft AdCenter) Forum

AdCenter PPC
Is MSN worth the PPC investment?

 4:15 pm on Mar 28, 2007 (gmt 0)

Just looking for some thoughts on if people believe MSN is worth the PPC investment. Most people I have talked to tell me to stick with Google & Yahoo. What are the pros and cons of MSN?



 8:07 pm on Mar 28, 2007 (gmt 0)

I am personally using all 3 PPC programs at the moment (YSM, Adwords, & AdCenter). I would listen to your friends advice and just stick with Adwords and YSM. I am finding MSN to be a waste of time. The amount of traffic I generate is far less than that of the other 2 PPC programs. I really do not see it being worth the hassle.

On the other hand, even though the amount of impressions and clicks are about 1/10th of the other two, MSN does have a fairly decent conversion rate.

But in the business I am in, I am not seeing the need to waste my time with MSN anymore. That is just my two cents.


 7:16 pm on Mar 30, 2007 (gmt 0)

that definitely helps a lot


 7:28 pm on Mar 30, 2007 (gmt 0)

It's been like beating my head against the wall for our sites.

We try to spend money with them but just can't get it done. Campaigns setup almost exactly like they are on Adwords end up spending something like 1/200th what the Adwords campaign does.


 8:59 pm on Apr 2, 2007 (gmt 0)

I am in the exact same situation. I WANT to spend money, but they do not let me. How can it be that much different than YSM or Adwords?

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