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BingAds (was MSN/Microsoft AdCenter) Forum

tracking AdCenter ads using Analytics
possible to make Analytics to separate msn[ppc] from msn[organic]?

10+ Year Member

Msg#: 3287040 posted 11:59 am on Mar 20, 2007 (gmt 0)

From what I can tell, my Analytics account currently includes both AdCenter referrals and MSN organic referrals under the catagory msn[organic].

Is it possible to have it separate the AdCenter clicks into a separate category (i.e. msn[ppc])?

Any tips would be much appreciated, as I am getting ready to revise my AdCenter campaigns and would like to set them up in a way that is friendly to Analytics, if possible.



5+ Year Member

Msg#: 3287040 posted 3:47 am on Mar 23, 2007 (gmt 0)

Yes it is possible through Google Analytics URl Builder.
Check this link:
In Website URL: (The destination URL)
Campaign Source: (You can write msn)
Campaign Medium: (ppc)
Campaign Term: (identify the paid keywords)
Campaign Content: (use to differentiate ads)
Campaign Name: (product, promo code, or slogan)

Than generate URL and place it on the destination urls for the ads or keywords of your msn adcenter campaign.


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