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BingAds (was MSN/Microsoft AdCenter) Forum


 11:15 am on Mar 13, 2007 (gmt 0)

Hi, I am still cofused on how I can improve my ranking in MSN even if I bid high on a keyword I still don't land on the first page. I am wondering if MSN's formula is the same with google...




 4:42 pm on Mar 14, 2007 (gmt 0)

CTR is a key part of the formula for MSN.

I talked to support about this and got a pretty extensive explanation. Suffice it to say you need a good ctr. Something interesting too, is there is a cut-off point. If your CTR falls below a certain level they just stop showing your ad altogether.

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