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Reporting Variances between Keyword and Account Summarys
| 9:37 pm on Feb 13, 2007 (gmt 0)|
Has any one noticed the differences you get if you run an account summary report and a keyword summary for the same time period.
The account summary report always seems to come out a few ££'s less than the total of the keyword summary.
Any thoughts appreciated..
| 1:58 pm on Feb 16, 2007 (gmt 0)|
You don't get charged for every click. Some are the same person clicking the ad twice. They don't charge twice.
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