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Reporting Variances
Reporting Variances between Keyword and Account Summarys
appcer




msg:3251763
 9:37 pm on Feb 13, 2007 (gmt 0)

Hi,

Has any one noticed the differences you get if you run an account summary report and a keyword summary for the same time period.

The account summary report always seems to come out a few 's less than the total of the keyword summary.

Any thoughts appreciated..

 

Receptional




msg:3254427
 1:58 pm on Feb 16, 2007 (gmt 0)

You don't get charged for every click. Some are the same person clicking the ad twice. They don't charge twice.

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