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BingAds (was MSN/Microsoft AdCenter) Forum

Reporting Variances
Reporting Variances between Keyword and Account Summarys

5+ Year Member

Msg#: 3251761 posted 9:37 pm on Feb 13, 2007 (gmt 0)


Has any one noticed the differences you get if you run an account summary report and a keyword summary for the same time period.

The account summary report always seems to come out a few 's less than the total of the keyword summary.

Any thoughts appreciated..



WebmasterWorld Administrator receptional us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3251761 posted 1:58 pm on Feb 16, 2007 (gmt 0)

You don't get charged for every click. Some are the same person clicking the ad twice. They don't charge twice.

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