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BingAds (was MSN/Microsoft AdCenter) Forum

Conversion rates better than Google and Yahoo?
Is the AdCenter marketing hype correct?

 4:44 pm on Jan 2, 2007 (gmt 0)

In every Microsoft AdCenter literature I read, they boast that conversions are significantly better than Google Adwords and Yahoo Search Marketing.

Has that been the experience of the people here?



 8:43 am on Jan 4, 2007 (gmt 0)

Google is still king for me in most industries


 4:07 pm on Jan 4, 2007 (gmt 0)

I find the conversion rate either on par with Google or slightly above, depending on the type of product. The huge difference is traffic. My identical Google AdWords ads see 10 times the impressions and clicks, and I just use the search network.


 4:10 pm on Jan 4, 2007 (gmt 0)

what i feel is that msn traffic is much much eager to take out their CC and use it , but overall i think Google can give you more traffic due to their reach , and offcourse its all about conversions , google or msn both are welcome


 7:20 pm on Jan 4, 2007 (gmt 0)

I definitely agree. Both my Adwords and YSM get about 10-20 times more traffic. I do still get a decent conversion rate on MSN though.

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