Adcenter 411: 90% of my budget is not being utilized for the month of November compared to previous months. I was told this was due to the budget smoothing process instituted at the beginning of November. There's a fault somewhere if you're receiving 90% less of my budget and I'm receiving 90% less clicks.
Historically, until today I selected "Spend budget across the month evenly" for each order. I just switched to "Spend budget until depleted". We'll see if this makes a difference.
nefitco, I'm so sorry you're having trouble with the budget smoothing feature. I'm be more then happy to look into this further. Let me do a bit of research, and post back to the board with some findings.
I would also like to mention that I am having the same problem. I would be lucky to reach 10% of my given budget. Clicks seem to be way down for the keywords I am targeting. Those same keywords on Yahoo! and Adwords generated 5 times the amount of clicks. What can I do to fix this 'Bugdget Smoothing' problem?
I think my main problem is coming from the fact that no one is searching for my keyword area (CPA). For example, in both Google Adwords & Yahoo Search Marketing, I will average about 2100 impressions a day for a certain (pretty broad) keyword. Here in MSN AdCenter, I will be lucky to get 100.
That seems like a pretty big difference to me. I find it hard to believe that there can be that much of a discrepancy between MSN and Google or Yahoo.
I had spoken with one of their Reps and was told that, "This is more of a family oriented search engine and people tend not to search or buy things as much." What an odd thing to say to someone who is trying to spend money with you.
Hopefully things will start to turn around. In the last week, I barely reached 15% of my weeks required spending.