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BingAds (was MSN/Microsoft AdCenter) Forum

Using the {keyword} variable in titles
character limits exceeded

10+ Year Member

Msg#: 3134654 posted 6:01 pm on Oct 25, 2006 (gmt 0)

My issue is that having a title in adcenter of, say, "Discount {keyword}" results in titles that exceed the character limits for my longer keywords.

google adwords overcomes this by providing syntax which allows for the {keyword} equivalent variable to be used, and then an optional static title whenever that keyword happens to push the title over the character limit.

Does anyone know of syntax for adcenter which accomplishes the same thing?




10+ Year Member

Msg#: 3134654 posted 6:30 pm on Oct 27, 2006 (gmt 0)

After speaking with AdCenter support I've found out the undocumented truth - in case anyone else needs it for the future:

If you have two ads in your order, one dynamic and one static, your keywords wont be rejected - the dynamic ad will only appear for keywords which fit - the static will automatically appear if the keywords are too long.

no syntax needed.


Msg#: 3134654 posted 7:59 pm on Oct 28, 2006 (gmt 0)

Useful to know!


10+ Year Member

Msg#: 3134654 posted 3:08 pm on Nov 2, 2006 (gmt 0)

I need to clarify my last statement

your keywords wont be rejected

you will receive rejection notices if any of your keywords are rejected for any of their associated ads - even if they are accepted for other ads, and so are still being served.

this can be quite annoying when you have tens of thousands of keywords.

adcenter takes up too much of my time.

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