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BingAds (was MSN/Microsoft AdCenter) Forum

    
Suggestions for Improving Adcenter interface.
jim2003

10+ Year Member



 
Msg#: 3131571 posted 11:55 am on Oct 23, 2006 (gmt 0)

There are many, but the two that would be the most important to me are

1) Keep reports up to date. Regular 24 hour delays fall far below the standard set by all other PPC engines.

2)Add subtotals on the campaigns interface. I often want to know total spend for the day before or the current day. I don't think it should be necessary to run a report to get that number. Additionally on reports for "days" or "hours", it would be nice to have subtotals on the screen as well. Having to download them to a spreadsheet in order to add up the results is a huge time waster for advertisers.

 

Receptional

WebmasterWorld Administrator receptional us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3131571 posted 12:43 pm on Oct 23, 2006 (gmt 0)

What I think would be useful is for one of the MSN guys to maybe explain the process in which they prioritize their system changes. It would maybe be good to have a debate on this process here, since I am guessing that the "nice to haves" list is longer than the number of staff employed to implement them.

Let me start by Guessing the general approach that MSN adopts - maybe someone can put me straight.

I would assume that MSN's prime objective is to not to keep us happy when writing the ads and using the interface, but rather that the ads are being correctly delivered to the search user in a manner that does not dimish the ad quality or the search experience. This would remain more important than the hassle inside the system because - without this - there isn't a market building up of happy searchers clicking on our ads. So the critical path is the search user's experience, rather than our experience on the back end.

I guess that makes sense. Are there issues and fixes in this regard that are tending to take priority over the issues of the PPC managers perchance? If so, I guess that would be useful to know, since there are regular Jibes that suggests MSN are standing still. I know they are not... but sometimes it might seem that way I guess.

If the first assumption is right, then we have to assume that our concerns are reacted upon most quickly when the problems make the experience worse for the user or when the system is physically broken, not just when it is hassle.

What might be helpful is for MSN to have a "fastrack" for ideas that are not critical, but are easy to implement. Then we'd see big improvements without risking the integrity of the system. Is this a possibility?

jim2003

10+ Year Member



 
Msg#: 3131571 posted 2:42 pm on Oct 23, 2006 (gmt 0)

All,

Please try to keep this thread on the topic of specific improvements. If some are interested in hypothetical debates about priorities, please start another thread for that subject. Thank you.

webdudek

5+ Year Member



 
Msg#: 3131571 posted 3:01 pm on Oct 23, 2006 (gmt 0)

Negative keywords:
I would like to maintain Negative keywords in a central list (like adwords does), and not for every keyword seperately.
I have 500 keywords and I added 10 negative keywords.
Now I want to remove one of the 10 negative keywords. (for all 500)
The only way to do it is export, fix it with excel and import.

wrgvt

10+ Year Member



 
Msg#: 3131571 posted 3:13 pm on Oct 23, 2006 (gmt 0)

1. Speed up the interface. It's slow on broadband, it's damn near impossible on dial-up. I have no option besides dial-up at home, and I'll often ignore my AdCenter ads on the weekend, while working on my AdWords ads.

2. Speed up the time changes made to an ad are reflected on MSN search. Sometimes I'll update an ad, removing or modifying outdated information, and two days later, I'll still see the ad running with the old information. This goes for pausing and resuming ads too.

3. Give specific reasons why an ad or keyword is disapproved. I hate guessing games. If I can't figure it out, I'll just let the ad or keywords die. They'll continue to run at Google AdWords getting 10 times the traffic. When you make it difficult to run ads here, ads won't run here.

4. Let me modify keywords, instead of deleting and re-entering a modification, or uploading a new bulk list. I hate finding a typo or something of that nature and doing too much work to fix it.

5. Let me specify match type for all keywords, or disable a match type for all keywords, without having to check the stupid boxes next to each one. If I enter 20 keywords, I should be able to, with a minimum of clicks, enable or disable broad, phrase, or exact match for all of them.

6. If there's a way to do campaign level negative keywords, I haven't found it yet.

7. Being able to run reports every day consistently is a must. Being able to see snapshots of impressions and clicks during the day would be great.

Time is money. AdCenter is such a pain to use at times, that I don't feel it's worth my time to run some ads here. It's not just creating the ad, but modifying it. I can modify 3-10 ads at AdWords in the same amount of time I can do one AdCenter ad. Microsoft has to acknowledge that AdWords is the standard they have to meet or surpass. All my ads will run at AdWords first, and AdCenter second. Too many times I decide it's not worth my time to create an AdCenter ad after doing the same ad at Google. I know it won't get the same traffic, and the exasperation of using the slow and manually intensive interface here often keeps me away.

Receptional

WebmasterWorld Administrator receptional us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3131571 posted 4:08 pm on Oct 23, 2006 (gmt 0)

Thanks Jim - I'll try to keep on topic ;)

I think the topic was quite well covered at [webmasterworld.com...] but my main gripe remains speed.

jim2003

10+ Year Member



 
Msg#: 3131571 posted 12:57 pm on Oct 24, 2006 (gmt 0)

On the campaigns page add a filter for "today".

rj87uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3131571 posted 1:01 pm on Oct 24, 2006 (gmt 0)

On the campaigns page add a filter for "today".

Same goes for:

Yesterday, last 5 business days, last seven days and so on.

Brian_M

5+ Year Member



 
Msg#: 3131571 posted 5:03 pm on Oct 24, 2006 (gmt 0)

Speed - I'm sitting on the end of a dedicated T1 line, but the interface is so horribly slow that I don't want to waste my time looking around in there.

And, when I do find a bug - it takes so many weeks before they get it fixed that I don't want to find any more problems.

It reminds me of the day that MS released Windows 3.0 to replace DOS.

deepestblue

5+ Year Member



 
Msg#: 3131571 posted 7:17 pm on Oct 24, 2006 (gmt 0)

Make it possible to immediately update bids across a campaign, instead of having to go into each Order to change bids.

jim2003

10+ Year Member



 
Msg#: 3131571 posted 9:14 pm on Oct 24, 2006 (gmt 0)

1) allow the ability to select broad, phrase or exact match for all the keywords in an order.
2)Allow global settings for country and language for all orders in a campaign. Manually setting the country for every order is maddening.

limoshawn

5+ Year Member



 
Msg#: 3131571 posted 10:33 pm on Oct 31, 2006 (gmt 0)

speed up the interface. I don't have the patients to deal with adcenter for more than 10 - 15 keywords at a time.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3131571 posted 5:26 pm on Nov 2, 2006 (gmt 0)

I don't seem to be able to keep more than one window open at a time, and I often need to be able to check what I've already done while working on whatever I'm doing at the moment.

jbgilbert

10+ Year Member



 
Msg#: 3131571 posted 5:39 pm on Nov 2, 2006 (gmt 0)


Negative keywords:
I would like to maintain Negative keywords in a central list (like adwords does), and not for every keyword seperately.
I have 500 keywords and I added 10 negative keywords.
Now I want to remove one of the 10 negative keywords. (for all 500)
The only way to do it is export, fix it with excel and import.

4. Let me modify keywords, instead of deleting and re-entering a modification, or uploading a new bulk list.
I hate finding a typo or something of that nature and doing too much work to fix it.

5. Let me specify match type for all keywords, or disable a match type for all keywords, without having to check the stupid boxes next to each one. If I enter 20 keywords, I should be able to, with a minimum of clicks, enable or disable broad, phrase, or exact match for all of them.

6. If there's a way to do campaign level negative keywords, I haven't found it yet.

YES to those above...

PLUS, let me chose which stats to show on the management screen AND add totals at the bottom! The cost/conversion (one of the most important stats is not there!).

PLUS, get an MSN rep that can actually listen to us and make something happen!

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