homepage Welcome to WebmasterWorld Guest from 54.234.0.85
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

    
Microsoft to Launch Digital Advertising Solutions
engine




msg:3097442
 1:35 pm on Sep 26, 2006 (gmt 0)

At Advertising Week 2006, Microsoft Corp. will announce the worldwide launch of Microsoft® Digital Advertising Solutions in a move that combines the company’s broad set of global advertising products and services into a unified offering for advertisers. Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox® video game systems, Web-enabled mobile phones and personal digital assistants (PDAs).

Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, said Microsoft Digital Advertising Solutions is a response to one of advertisers’ key challenges. “As today’s consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium,” she said. “Microsoft is uniquely positioned because of our extensive global audience, high level of consumer engagement, and engaging ad opportunities across Microsoft’s platform to connect advertisers with a million different audiences of one. We’re addressing the reality of media fragmentation and enabling advertisers to get back to what they do best: creating engaging and creative ads.”

Microsoft to Launch Digital Advertising Solutions [microsoft.com]
[advertising.microsoft.com...]

 

weeks




msg:3097654
 3:27 pm on Sep 26, 2006 (gmt 0)

So, when you crank-up Word to create a document, instead of seeing the Microsoft logo and legal lines, you'll get a pitch from a sponsor?

PaulHudson




msg:3097677
 3:42 pm on Sep 26, 2006 (gmt 0)

How about sending an email or text message and having PPC ads displayed based on the content of your message?

PaulHudson




msg:3097678
 3:42 pm on Sep 26, 2006 (gmt 0)

How about sending an email or text message and having PPC ads displayed based on the content of your message?

Erku




msg:3098079
 7:46 pm on Sep 26, 2006 (gmt 0)

Is this only for advertisers or for publishers too?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved