homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

Rejected keywords.

10+ Year Member

Msg#: 3087158 posted 10:40 am on Sep 18, 2006 (gmt 0)

I got an email saying all my keywords were rejected which I can't see why since these are basic keywords like "blue widgets", "red widgets", "used widgets"....You get my point. Also with the email there are 2 links to TOS/Guidelines pages that actually return a 404....

Anyone had this problem?



5+ Year Member

Msg#: 3087158 posted 4:26 pm on Sep 19, 2006 (gmt 0)

Hi JoaoJose

I mentioned abit about this on my adCenter Blog post last week:

"Why are my ads/KWs being rejected?

To create a great user experience for Live Search we need to try and make sure that when people search for something, the ads on the results page are relevant, and when they click through to your website, they find what they’ve been looking for.

We have systems in place that check for relevance. Sometimes KWs/ads are rejected because of inappropriate content or because they do not adhere to our editorial guidelines.

If any KWs or ads are rejected you’ll be sent an e-mail letting you know and pointing you to our Editorial Guidelines. If you feel they really should have been accepted, please contact Microsoft adCenter Support and ask for an editorial appeal template. Fill it out and send it back and we’ll have one of our editors take a look. The process should take around five days to complete."

I'm concerned you see a 404 Error from links in the rejection email:

[advertising.msn.com...] [advertising.msn.com...]

Do check these links out and if necessary submit an appeal. Also please let me know if you're still seeing the 404 behaviour.




10+ Year Member

Msg#: 3087158 posted 9:45 pm on Sep 20, 2006 (gmt 0)

I'm already to send in the appeal template and then I get another 10 or 100 rejected keywords. This has been going on for weeks. I wish I knew when it would end! Then I would be in a position to send in the appeal.Hopefully by Christmas!


5+ Year Member

Msg#: 3087158 posted 5:43 pm on Sep 21, 2006 (gmt 0)

Hi everyone,

adCenterEU and I have taken the editorial issues raised here on the forum to the adCenter team to get some guidance for you on the issues some of you are experiencing. The team is constantly working to improve the editorial process because we know that it can be a pain point for customers - while also ensuring we offer a high quality user experience, and do not display any irrelevant or inappropriate content.

Our guidance to you is to contact the adCenter support team. They will be able to help you on an individual level, which is not always possible here on the forum. Because the rejection reason varies from customer to customer, and is unique to the individuals' keywords, ads, landing pages, etc., I encourage you to contact Support where they can help you with your specific issue.

That said, I'd like to reiterate that we're making sure the adCenter team is getting your feedback on this topic, and we're working to improve this process. We are piloting a solution to help alleviate some of the issues you are seeing and shorten your workload to get KWs/ads live in the event they get rejected.

Keep your feedback and questions coming - we're here to help you.




10+ Year Member

Msg#: 3087158 posted 11:48 pm on Sep 29, 2006 (gmt 0)

Some of this process must have been edited by software programs as I sell "Blue Widgets" directed the customer to "Blue Widgets" and the keyword is "Blue Widgets"

Either the editors or completely inexperienced or this is being done by a software program that needs a bit of work.

I'm sure what ever the problems are they will be corrected overtime.
I remember when GoTo.com (Overture.com) first started, there were a lot of problems in the start.

Looking forward to MSN improving and welcome an alternative to Google and Yahoo.


WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3087158 posted 6:27 pm on Oct 6, 2006 (gmt 0)

I have just received a rejected keywords e-mail and the pages giving a 404 error are still there!

Also, why not put a reason in the e-mail? Even Yahoo! manage to do this!


10+ Year Member

Msg#: 3087158 posted 7:46 pm on Oct 8, 2006 (gmt 0)

MSN support told me that new keywords are run through a program and it is that program that does the rejecting. As anyone who has used it can confirm which keywords are accepted and which are rejected seems to have little rhyme or reason.

Forcing us to manually go through every keyword and enter it on an appeal form is so time consuming - both in labor and in waiting (and based on earlier comments most likely to be an endless loop) that most rejected keywords are likely to end up never getting appealed to a human editor.

It unrealistic to force us to select each match type for every keyword individually. For those qualified for the Quick Launch program you can request this be done for you prefer not spending your time and can stand the wait.

It is even sillier to have to set the days/hours you want ads to run at the order level. Most advertisers who will want to do that are likely to want the entire account to run that way so that option should be available at the account level too.

The one client I have who wants to do that has almost 1,000 orders. Thankfully the Quick Launch team figured out how to do that too as I am certainly not going to spend my time going into every order to set the days and hours manually and the client would scream at the cost.

Having to deal with MSN AdCenter is the first time I have seriously considered outsourcing a task to India. I have dozens of clients running at Google and Yahoo who should be on MSN. I haven't pursued getting any of the smaller ones there yet because I don't want to eat all the time I would end up losing doing it.

Hopefully Microsoft is aware of the enormous amount of money they are leaving on the table every day that this system exists with such major issues. Diverting more resources to resolving them is an investment that would more than pay for itself almost immediately.


5+ Year Member

Msg#: 3087158 posted 1:15 am on Oct 12, 2006 (gmt 0)

I've had a lot of trouble with AdCenter...especially when it comes to getting keywords approved. I'm not sure if they recently updated something, but i opened a new account yesterday and applied basic PPC optimization skills to this account (i didn't do this in the other account i have) and all of my keywords and text ads were approved and active today (this was for 22 orders and several thousand keywords). I have not messed with my other AdCenter account for about 2 months now, so i have no idea if this is normal now.


5+ Year Member

Msg#: 3087158 posted 8:11 am on Oct 17, 2006 (gmt 0)

Hi All...

Is there any ways that could filter and delete all those rejected keywords?..

Global Options:
 top home search open messages active posts  

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved