homepage Welcome to WebmasterWorld Guest from 54.166.255.168
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

    
Behavioural Ad Targetting Now Available
To AdCenter Advertisers
trillianjedi

WebmasterWorld Senior Member trillianjedi us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3074614 posted 9:30 am on Sep 7, 2006 (gmt 0)

Online Media Daily reports that behavioral targetting is now available within AdCenter:-

[publications.mediapost.com...]

The idea is essentially to obtain user-behaviour data from the MSN and MS Search networks to find out what people are interested in. They are then targetted with ads on topic to those interests, rather than specific keyword searches.

For example, if I'm searching around for prams and discount baby clothes, chances are I'm a new mum (well, dad actually) so I would be in the "new parent" category which advertisers could specifically target.

The behavioral targeting component of MSN's adCenter ads is one of the bids the company is making to differentiate its search engine marketing product from its dominant competitors

Well.... maybe.

Actually, Yahoo! have been doing this kind of thing for a few years now, and it's likely to have more of a focus with it's upcoming Panama platform.

Google also filed a couple of patents on this last year:-

US Gov Patent Link [appft1.uspto.gov]

This could be the future of ad targetting for the web and the scenery around this space could change quite a bit depending on who implements this the best way. I'm not sure how well it works in practice, but in theory it certainly makes sense.

Anyone here using it?

TJ

 

rustybrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3074614 posted 11:32 am on Sep 7, 2006 (gmt 0)

<snip>

The "behavioral" component is reportedly out as of yesterday - but I did not see it yesterday when I looked in my adCenter account.

[edited by: trillianjedi at 11:36 am (utc) on Sep. 7, 2006]
[edit reason] Thanks - my title was a mistake - now corrected ;) [/edit]

briggidere

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3074614 posted 2:07 pm on Sep 7, 2006 (gmt 0)

i havn't see this in our account either. Is it a full launch or just the US?

rustybrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3074614 posted 2:26 pm on Sep 7, 2006 (gmt 0)

just the US?

Either way... I am in the US.

ripthesystem

5+ Year Member



 
Msg#: 3074614 posted 5:34 pm on Sep 7, 2006 (gmt 0)

YAY! A launch without a ship!

adCenter411

5+ Year Member



 
Msg#: 3074614 posted 7:16 pm on Sep 7, 2006 (gmt 0)

Hi everyone, I just wanted to clarify something about this. Yesterday's Media Post article referred to the recently launched behavioral targeting for display advertising, and incorrectly stated that behavioral targeting was part of Microsoft adCenter - they have since corrected the article. Behavioral targeting for Display advertising is not related to any functionality currently available in Microsoft adCenter.

I'm sorry about the confusion and please let me know if you have any questions.

Thanks!
adCenter411

briggidere

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3074614 posted 8:42 am on Sep 8, 2006 (gmt 0)

thanks for the reply adcenter,

do you know if this feature is planned for launch within adcenter at any point in the future?

Briggidere

adCenter411

5+ Year Member



 
Msg#: 3074614 posted 5:26 pm on Sep 8, 2006 (gmt 0)

Hi Briggidere,
We're working on this - we've developed behavioral targeting technologies available in demo format at Microsoft adCenter Labs [adlab.microsoft.com]. This is a "testing ground" for new search technology and we take the best features from adlabs to incorporate into the adCenter user interface.

The two behavioral search technology demos in adLabs are Demographics Prediction and Detecting Online Commercial Intent.

More forum discussion about AdLabs on this thread [webmasterworld.com].

--adCenter411

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved