| 11:32 am on Sep 7, 2006 (gmt 0)|
The "behavioral" component is reportedly out as of yesterday - but I did not see it yesterday when I looked in my adCenter account.
[edited by: trillianjedi at 11:36 am (utc) on Sep. 7, 2006]
[edit reason] Thanks - my title was a mistake - now corrected ;) [/edit]
| 2:07 pm on Sep 7, 2006 (gmt 0)|
i havn't see this in our account either. Is it a full launch or just the US?
| 2:26 pm on Sep 7, 2006 (gmt 0)|
Either way... I am in the US.
| 5:34 pm on Sep 7, 2006 (gmt 0)|
YAY! A launch without a ship!
| 7:16 pm on Sep 7, 2006 (gmt 0)|
Hi everyone, I just wanted to clarify something about this. Yesterday's Media Post article referred to the recently launched behavioral targeting for display advertising, and incorrectly stated that behavioral targeting was part of Microsoft adCenter - they have since corrected the article. Behavioral targeting for Display advertising is not related to any functionality currently available in Microsoft adCenter.
I'm sorry about the confusion and please let me know if you have any questions.
| 8:42 am on Sep 8, 2006 (gmt 0)|
thanks for the reply adcenter,
do you know if this feature is planned for launch within adcenter at any point in the future?
| 5:26 pm on Sep 8, 2006 (gmt 0)|
We're working on this - we've developed behavioral targeting technologies available in demo format at Microsoft adCenter Labs [adlab.microsoft.com]. This is a "testing ground" for new search technology and we take the best features from adlabs to incorporate into the adCenter user interface.
The two behavioral search technology demos in adLabs are Demographics Prediction and Detecting Online Commercial Intent.
More forum discussion about AdLabs on this thread [webmasterworld.com].