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BingAds (was MSN/Microsoft AdCenter) Forum

Keywords re-reviewed each time Order is saved!

10+ Year Member

Msg#: 3067369 posted 2:09 pm on Aug 31, 2006 (gmt 0)

After speaking with 3 different reps, I was told the same story by each:

"After you make any bid change and save your order then ALL your keywords are put through the manual review process again regardless of whether or not they were manual approved."

That is totally nuts ...that means that you have the potential to run through the review process not just once but every few days if you make frequent bid changes!

They really should have a flag in place to skip keywords that have been manually approved through the appeal process or something similar. I was told that MSN prides themselves on keeping their ads clean and targeted but this is just overkill?



Msg#: 3067369 posted 3:10 pm on Aug 31, 2006 (gmt 0)

Hmmm - I asked about that as well and got an answer this morning that this was not happening.


10+ Year Member

Msg#: 3067369 posted 4:35 pm on Aug 31, 2006 (gmt 0)

i am getting re-reviews too, its starting to be annoying. I am not even making any changes/saves.


Msg#: 3067369 posted 4:50 pm on Aug 31, 2006 (gmt 0)

The re-reviews happen because (I think) the system allows the ads up initially, provided they pass an algorithmic vetting, but are still subject to a human review. It seems the human review then can pull the advert.

Frustrating isn't it? But I recall GoTo having similar issues when they set up their editorial process. I think the fact that every editor has only been at it for a few weeks is challenging to say the least and everyone is having to get to grips with an editorial process that isn't yet fully defined.

But the bid price changes - is anyone else finding that this pulls the ad?


5+ Year Member

Msg#: 3067369 posted 8:51 am on Sep 1, 2006 (gmt 0)

I haven't *noticed* bid changes pulling ads for review - and I'm sure I would have done were that the case. On the upside, review times seem to be heading in the right direction (eg, less than 60 minutes during office hours).

[edited by: QualityNonsense at 8:52 am (utc) on Sep. 1, 2006]


5+ Year Member

Msg#: 3067369 posted 5:09 pm on Sep 1, 2006 (gmt 0)

Hi everyone,
If all you do is change your bid, that shouldn't pull your ad. Changing your ad, or changing / adding keywords will cause review. Or, as Receptional says, sometimes your ads will be manually reviewed after they've been live after passing initial review.

I will check with the adCenter support team to clarify with them. And, if this is happening for any of you when you change only your bids, please let me know so I can investigate further.



5+ Year Member

Msg#: 3067369 posted 8:17 pm on Sep 1, 2006 (gmt 0)

It would be nice if I can easily see which keywords were rejected.
I'll be happy to see it in the email message with the rejection notice. if that is possible.
Thanks for your support!


10+ Year Member

Msg#: 3067369 posted 9:21 pm on Sep 3, 2006 (gmt 0)

it would be nice each order had a 'flag' showing if the manual review is:
-in process
-not started

after each review i wonder, is it over? how many done? so many unknowns


10+ Year Member

Msg#: 3067369 posted 4:26 pm on Sep 5, 2006 (gmt 0)


We confirmed that the system IS re-approving all keywords within an order if you change the bid of 1 or more included keywords. We get automated emails same/next day showing approved/rejected keywords for each order which had bid(s) modified.

We were told specifically by adCenter support that the system does re-review each keyword with 'destination URLs' to keep MSN ads as clean as possible for everyone ...which we completely understand but to review with each bid change which could occur multiple times per day will be a system overload for many users of MSN adCenter.

adCenter411 ...Feel free to sticky mail me for further details if needed


10+ Year Member

Msg#: 3067369 posted 8:27 pm on Sep 19, 2006 (gmt 0)


The latest updates are as follows...

We are still getting keywords, but "not" the ads themselves, re-reviwed/rejected even after simply updating bids. Further, some of these keywords have already been appealed and then overturned ...one would think that your system should flag keywords that have been upheld so that they are "not" subject to future automated review?

Also, we suggested to a rep that highly desirable update to your system should include a checkbox to select keywords to be exported into an appeals template which would help both marketers as well as the MSN adCenter reps ...should be a simple update?

Thanks again for your help!


10+ Year Member

Msg#: 3067369 posted 9:53 pm on Sep 20, 2006 (gmt 0)

adCenter411 - what were your findings?

Urgent feedback required



5+ Year Member

Msg#: 3067369 posted 3:05 pm on Sep 22, 2006 (gmt 0)

We change all bids using the AdCenter API and we don't see this behaviour. It must be an adcenter website bug.

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