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BingAds (was MSN/Microsoft AdCenter) Forum

    
Adcenter is SO user-unfriendly that.
It makes it worthwhile to use!
davewray

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3060420 posted 4:46 pm on Aug 25, 2006 (gmt 0)

I see so many folks complaining about the Adcenter layout, keyword rejection issues. For someone who is patient and can get used to the clunky interface I see this as a positive. If this keeps even 20% of the competition from using MSN, the better for me! ROI has been great...for the keywords that somehow made it ;) Anyone else seeing great ROI?

Dave.

 

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3060420 posted 6:08 pm on Aug 25, 2006 (gmt 0)

Actually, at the moment, I've seen some interesting stats that are ahead of AdWords, not by much, but they are ahead.

beren

10+ Year Member



 
Msg#: 3060420 posted 8:27 pm on Aug 25, 2006 (gmt 0)

Yep, the ROI is great. Just don't tell anyone. The fewer competitors, the better.

limitup

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3060420 posted 5:03 am on Aug 26, 2006 (gmt 0)

My ROI is within a few percentage points, but the volume is so low it's *almost* not worth messing with. Unfortunately it IS so we keep messing with it lol.

QualityNonsense

5+ Year Member



 
Msg#: 3060420 posted 7:33 pm on Aug 26, 2006 (gmt 0)

I'm seeing about 15% of the volume of a like-for-like AdWords campaign. But cheap CPC + good conversion = excellent ROI.

rehabguy

10+ Year Member



 
Msg#: 3060420 posted 6:48 pm on Aug 27, 2006 (gmt 0)

It's great until the day your .11/click gets posted at $11/click and MSN COMPLETELY IGNORES YOUR BUDGET, blowing past your $1,000/month setting to spend $3,000 over 3 days, and then drags your case out 40+ days and counting to refund your account.

Then your life will suck, like adcenter does.

shantz

5+ Year Member



 
Msg#: 3060420 posted 9:03 pm on Aug 27, 2006 (gmt 0)

Quote;
It's great until the day your .11/click gets posted at $11/click and MSN COMPLETELY IGNORES YOUR BUDGET, blowing past your $1,000/month setting to spend $3,000 over 3 days, and then drags your case out 40+ days and counting to refund your account.
Then your life will suck, like adcenter does.

Yah, I am going through that right now!

Great returns, but no support when the system fouls your account with no fault of your own!

I wonder how long this will take to screw others? BEFORE THEY REALISE IT, and get msn off their butts to rectify their obvious script and software problems?

But my problem is that I never goofed on the keyword input cost...

THEY DID... And they ADMITT IT!

I just called them an hour ago and EVERYONE IS CLUELESS!

Ran through My Budget with no resolution or answer to what when or where or why this is happening!

chief72

5+ Year Member



 
Msg#: 3060420 posted 12:28 am on Aug 28, 2006 (gmt 0)

Not to dismiss anyone's gripes (which seem genuine and justified) but I'm quite happy with improvements at adcenter.

I just set up a smallish campaign with seven orders and didn't experience one glitch or crash, a marked improvement from the last time, when eleven orders saw me experience about six hours of extreme frustration. The UI speed whilst slow is adequate and bearable. There are some obvious tweaks needed that will make the UI more user friendly eg. ability to select/de-select all boxes at once for kword matching options. Overall though I think things are on the up.

Lastly my friends (and most importantly) the ROI is good.

seoDre



 
Msg#: 3060420 posted 4:23 am on Aug 28, 2006 (gmt 0)

Even if the ROI is better, the total volume is not worth the headache when a problem does arrive. It's so much easier and I can do so much more volume in GOOG/OVT. I'm telling my client it's not cost affective to use Ad-center until they get their system straightened out.

davewray

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3060420 posted 5:41 pm on Aug 28, 2006 (gmt 0)

Yeah, so MSN Adcenter is a pain in the butt. There's growing pains. I feel for those of you who are going through the "growing pains". However, in my niche, I can get a conversion every 8 clicks (amazing), whereas in Adwords it's one in 32..(takes four times as many clicks!)....And, I get the clicks for half the price in MSN. Of course, as Adcenter takes off I expect things to heat up and become much less profitable...but I'll ride the wave as long as it lasts. Regardless of the low volume Adcenter has, it is still nice to put ~10% of your pie in something other than Yahoo and Goog.

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