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BingAds (was MSN/Microsoft AdCenter) Forum

AdCenter features I'd like to see
Feedback for the adCenter team

 11:38 am on Aug 23, 2006 (gmt 0)

The 'AdWords features' thread was a great opporunity to tell Google what does and doesn't work. May I suggest we offer the adCenter team the same chance to benefit from our experiences as advertisers?

A few to get us started:

- Allow campaign-wide negative keywords
- Allow more than 1024 characters for negative keywords
- Allow you to change ad order language (eg. US English to UK English) without recreating an ad order
- Dayparting by hour (not time blocks)

BTW, a big thank you to adCenter411 for his assistance to date. His WebmasterWorld posts have been a great help in getting up and running with adCenter since the UK launch.



 6:59 pm on Aug 23, 2006 (gmt 0)

- when changing an ad, keep the old ad running until the new ad is approved. don't leave me without traffic untill your editorial team has time for my ad.


 8:55 am on Aug 24, 2006 (gmt 0)

As per my post [webmasterworld.com...]

'We need to enter a list of keywords (maybe up to 100) and define whether the keywords should be deleted from a specific campaign or a specific order.'

'We really can't spend hours finding each keyword and deleting them individually. '

Adcenter411 - this issue won't go away. We could delete poor traffic phrases - reducing load on your servers. We would delete poor converting phrases - and then spend more money on those that convert. An incentive worth following?

[edited by: Simon_Says at 8:58 am (utc) on Aug. 24, 2006]


 8:58 am on Aug 24, 2006 (gmt 0)

I would like to see the system faster. I find it really slow and when I have 100's of "orders" on the go it needs to be faster so I can get in and out fast.

One question: What is the delay in the stats with msn?


 8:59 am on Aug 24, 2006 (gmt 0)

Also, from same post,

'Go to manage keywords and you get a list of the first 100 keywords - but they aren't sorted alphabetically!'

This could be fixed in around three minutes!


 9:03 am on Aug 24, 2006 (gmt 0)

It also crashes too much. Just stops. Dead.



 9:48 am on Aug 24, 2006 (gmt 0)

Speed is something I would also like to see dramatically improved. I am concerned that if it is slow now, then what's going to happen when (I say WHEN, because I am an optimist) their market share matches the others.


 10:09 am on Aug 24, 2006 (gmt 0)

How could I forget? More speed and fewer crashes must top everybody's wants list...


 11:06 am on Aug 24, 2006 (gmt 0)

Target by IP address for the users country. My adverts appear on msn.co.uk. When I search msn.com, it knows I'm from the UK as it shows 'Go to MSN.co.uk' in the top right of the screen. Show UK adverts then, not US.

I've been on adcentre for around two weeks (when it was released in the UK) and the number of impressions so far is about the same number of impressions I get from Google AdWords in a few hours. The above could be a big factor.


 1:12 pm on Aug 24, 2006 (gmt 0)

I would be happy if what they have worked most of the time.

Today I can't save bid change or add new keywords via bulk import - system hangs forever.

Don't add more stuff until you fix the system you have.


 2:13 pm on Aug 24, 2006 (gmt 0)

A bulk upload feature, the ability to post several campaigns and orders via a SINGLE spreadsheet, like in overture. None of this one spreadsheet for keywords, one for adverts, and none for campaigns #*$!.

A "select all" button to change matchtype accross hundreds of keywords.

The ability to change budgets of several campaigns instantly.

The ability to change the scale on the graphs in the reporting section.

Having changes go live within, say, less than a day.

Make the interface work in Opera. Actually, scratch that. Just make it work.


 2:40 pm on Aug 24, 2006 (gmt 0)

Get rid of 'Charting for keyword(s): sample data' on the keyword management page and show 500 keywords on the same page.

Don't use lots of little scrollable layers.


 2:46 pm on Aug 24, 2006 (gmt 0)

Remove auto focus feature on form fields. Let us decide which fields we want to fill in first.

It's really annoying to start filling in data only to have the focus pulled to another field (after the background data finishes loading many seconds later).

Get the login page to display inside 1 second. Why does such a simple page take so long to load?


 3:26 pm on Aug 24, 2006 (gmt 0)

Today I can't save bid change or add new keywords via bulk import - system hangs forever.

Ah Ha! So its not just me then!?

I cant change my bids for keywords either, it just hangs! This is not very good how am I ment to improve ROI when I can't change anything!?


 4:06 pm on Aug 24, 2006 (gmt 0)

Hi everyone,
As some of you have reported here, we are seeing an issue where adCenter times out when customers try to save some changes to data within the 'Campaigns' tab. For example, updating bids, adding keywords to an order, changing keywords. Our development team is investigating and I will keep you updated as I learn more.



 11:44 am on Aug 25, 2006 (gmt 0)

adCenter411, adCenter is randomly pausing my most succesful campaign, with a 'budget pause'. However, it's spent only half of my monthly budget and I have the campaign setup to run the ads until it is depleted. Any idea how to resolve this?


 1:01 am on Aug 26, 2006 (gmt 0)

Hi everyone,
I have escalated QualityNonsense's budget pause issue to the adCenter support team, and I'd like to thank him for starting this thread. I'm excited to have a new batch of adCenter customers from the UK learning to use adCenter and sharing their feedback with us. Keep it coming - the feedback and issues raised here do reach our product team and have an impact on future plans.

Thanks again,


 9:20 am on Aug 26, 2006 (gmt 0)

If this hasn't already been mentioned, I'd like to see the Campaign settings to be fully editable.


 6:56 pm on Aug 27, 2006 (gmt 0)

Honor budget restrictions.

If the budget is set at $1,000/month, stop at $1,000. Don't keep going to $3,000 over a 3 day period when adcenter changes your .11/click ad to $11/click, until you finally pause your account. Which takes over 24-48 hours to take effect, by the way.


 6:59 am on Aug 28, 2006 (gmt 0)

Increase your staff. The turn around time on issues that need manual verification is unacceptable.

Change the messsage that you will receive a response from Ad-center within 24 hours - False advertising.

Send your advertisers ambien for post Ad-center problems. Maybe an anti-frustration pill if you can develop one...


 3:23 pm on Aug 28, 2006 (gmt 0)

When there are major system hangs (like now) just close the whole thing down while you get it fixed. Post the maintenance message at login (ideally with expected uptime displayed).

This would save us time and the exceptional level of annoyance that this causes regular users.

adcenter411 - please note that because the system is slow anyway, it often takes a while to determine if its (even) slower than normal or actually fully down.


 11:52 pm on Aug 30, 2006 (gmt 0)

adCenter411 - please be honest with me.

I have one very simple question.

It isn't a dig at you or any of the superb support guys and gals that really go out of their way to help.

I would just like to know "Why are so many of the basics within Adcenter flawed"?

This was a product developed to compete with Adwords and Yahoo Overture - this was not unknown territory. MSN were able to draw on the all feedback made about Adwords. This wasn't about reinventing the wheel, so why have so many of the fundamentals missed out all together?

I feel for all the support team. When you start with the structure of campaigns and orders and keywords as you have in Adcenter you really are asking for trouble. Did no one look at Adwords.

Rant over. It's history now the product has been developed.

Just would love to know how it all went so wrong.


 10:09 am on Sep 5, 2006 (gmt 0)

After using adCenter for a month, I've just discovered I can't print my invoices on a Mac. I'll add that to the wants list, for obvious reasons.


 7:38 pm on Sep 6, 2006 (gmt 0)

This might be possible now, but if it is, I don't know how to do it.

In Google AdWords, I can put {keyword} in the target URL and the keyword used to bring up the ad will appear in the referring URL and in my site logs.

Overture has ovraw and ovkey.

Is there any way I can get the keyword attached to the URL so I can track?


 9:17 pm on Sep 6, 2006 (gmt 0)

Here are our top 3 changed I would love to see for Adcenter. These would greatly improve Adcenter's functionality from our point of view:

- Create an 'Automatically Remove Duplicate Keywords' toggle when submitting new keywords to an order - this would save the tedious process of removing keywords that might already have been in the order manually.

- Create an order-wide broad, phrase, exact toggle so we don't need to do this manually by keyword

- Show Max CPC bid for each order from the order list, and allow us to change max CPC order-wide from the list (removing the need to go into each order manually, click price estimation, wait for it to load, make change, save)

Oh - and of course, faster system response (too many page load delays) and fix the system hangs (which are still happening today). Thanks for listening! :)

[edited by: Need3lives at 9:19 pm (utc) on Sep. 6, 2006]


 9:43 am on Sep 11, 2006 (gmt 0)

Just using the system this morning and I would like;

Better stats - "Show performance data for" You shoudl be able to check dates & also monthly data by day for everything and not per campaign.


More Traffic?


 10:01 am on Sep 11, 2006 (gmt 0)

Also a little script that checks and makes sure that the conversion script is installed correctly for each campaign.

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