Msg#: 3044509 posted 9:49 am on Aug 13, 2006 (gmt 0)
The Sunday Times Business section has a full page article on the forthcoming battle between Microsoft and Google this morning. If you are in the UK - well worth a look.
Buried in the article is:
This week, Microsoft will firw a new salvo at Google with the launch in Britain of AdCenter...
The article also talks about the winner of the war being the one that knows the most about you - which is the scary truth of course! and on this front, Microsoft has a decade of data to play with.
In the longer gameplan, though, it seems that the biggest losers won't be Google or Microsoft, but possibly institutions like the Sunday Times itself as old media models struggle to keep up with the change from push to pull advertising.
Msg#: 3044509 posted 2:48 pm on Aug 13, 2006 (gmt 0)
"That's very good, I hope to see Microsoft and Yahoo soon in Germany, at the moment there is only Adsense here."
I have always been wondering why it takes so long for Yahoo and Microsoft to accept non-American publishers. This alone shows the huge difference in competence between Google and the other two. At least Google has the competence to accept international publishers and can even address them in their own languages!
Msg#: 3044509 posted 8:27 pm on Aug 13, 2006 (gmt 0)
LOL! AdCenter is no threat to anything or anyone at this point ... their system is a complete joke from an advertisers point of view. To say the interface is absolutely horrendous is believe it or not an understatement, and the volume is about 1/10 to 1/100 of Google depending on keyword.
Msg#: 3044509 posted 3:36 am on Aug 14, 2006 (gmt 0)
From the adCenter blog:
If you already have an adCenter account, you can get ready for the launch and take advantage of some initially low CPCs by creating Campaigns/Orders relevant to a U.K. audience and targeting them under Order Settings to "English – United Kingdom."