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I can't believe how much time I'm having to spend on manual editing
breny




msg:3042005
 12:00 am on Aug 11, 2006 (gmt 0)

when I could do these same things on Google with "Find and Edit Keywords" in about 5 minutes. I'm so frustrated right now.

I need to delete my underperforming keywords and some other keywords that basically have "expired." The only way to do this is manually. I can handle the expired words because they're pretty obvious when I look down the list.

I'm really having trouble with the underperforming words because the metrics don't display on the "Manage Keywords" screen where you delete the words. So, I could make a list of the words and then delete them. But here's the kicker--you can't sort the keywords alphabetically on the "Manage Keywords" screen. They are sorted in the order in which they were added. So I'd have to look on every single page and search for each of the words I'm trying to delete.

Does this sound absolutely insane to anyone but me?

 

jbgilbert




msg:3042006
 12:03 am on Aug 11, 2006 (gmt 0)

insane? You sound right on target... it's MSN adcenter that is insane!

What you describe has been a VERY sore spot with me and I can't make MSN even understand why.

I believe that much of the frustration is because very, very, very, very few MSNers have even a basic understand of what it takes to manage a PPC campaign.

I'm sure AdCenter411 will bite my head off here and apologize out the kazoo telling us about all the plans they have for making changes, but that story is getting old.

Alex_Miles




msg:3042012
 12:14 am on Aug 11, 2006 (gmt 0)

You two are really scaring me. Tomorrow is Attempt To Add The Keywords Day!

It took an hour and a half to get one ad to stick today, so I'm nervous enough as it is..

breny




msg:3042057
 1:07 am on Aug 11, 2006 (gmt 0)

Wish I had better news for you, Alex. The deeper you get in, the worse it gets. Actually I've done ok with adding keywords (the Excel file upload works well) but maintaining the words after they're uploaded is a whole 'nother ballgame.

ByronM




msg:3043155
 7:34 pm on Aug 11, 2006 (gmt 0)

I think you need to change your way of marketing to use Adcenter correctly.

Through smaller Campaigns and reporting you have much more granular control of not only your data set (keywords) but also the results of your campaigns.

My conversion on MSN doing it this way is around 19%. My ads display far less than on google and overture (not as many searches) but i have more data easily available in Adcenter then i can garnish out of the others "out of the box".

perhaps i've just used adcenter more now and i'm just used to the differences.

I love the fact i have multiple ads per campaign, multiple orders per campaign, tracking and costing for all of the above in an easy to view representation.

No problems finding keywords this way, smaller orders are easier to manage on a whole and i can track which ads do better

[edited by: ByronM at 7:35 pm (utc) on Aug. 11, 2006]

breny




msg:3043301
 9:35 pm on Aug 11, 2006 (gmt 0)

Byron--I don't think I'm using Adcenter "incorrectly." Perhaps you meant to say I need to change the way I'm using it to be able to work with their poorly-designed system.

I make a very good living doing affiliate marketing. I don't need MSN, Google or anyone else to tell me how to run my business.

webdudek




msg:3043328
 9:51 pm on Aug 11, 2006 (gmt 0)

Byron, what do you mean by multiple ad per campaign?
can the same keyword have 2 ads?
I'm not sure I get it.

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