Msg#: 3042003 posted 12:00 am on Aug 11, 2006 (gmt 0)
when I could do these same things on Google with "Find and Edit Keywords" in about 5 minutes. I'm so frustrated right now.
I need to delete my underperforming keywords and some other keywords that basically have "expired." The only way to do this is manually. I can handle the expired words because they're pretty obvious when I look down the list.
I'm really having trouble with the underperforming words because the metrics don't display on the "Manage Keywords" screen where you delete the words. So, I could make a list of the words and then delete them. But here's the kicker--you can't sort the keywords alphabetically on the "Manage Keywords" screen. They are sorted in the order in which they were added. So I'd have to look on every single page and search for each of the words I'm trying to delete.
Does this sound absolutely insane to anyone but me?
Msg#: 3042003 posted 1:07 am on Aug 11, 2006 (gmt 0)
Wish I had better news for you, Alex. The deeper you get in, the worse it gets. Actually I've done ok with adding keywords (the Excel file upload works well) but maintaining the words after they're uploaded is a whole 'nother ballgame.
Msg#: 3042003 posted 7:34 pm on Aug 11, 2006 (gmt 0)
I think you need to change your way of marketing to use Adcenter correctly.
Through smaller Campaigns and reporting you have much more granular control of not only your data set (keywords) but also the results of your campaigns.
My conversion on MSN doing it this way is around 19%. My ads display far less than on google and overture (not as many searches) but i have more data easily available in Adcenter then i can garnish out of the others "out of the box".
perhaps i've just used adcenter more now and i'm just used to the differences.
I love the fact i have multiple ads per campaign, multiple orders per campaign, tracking and costing for all of the above in an easy to view representation.
No problems finding keywords this way, smaller orders are easier to manage on a whole and i can track which ads do better
[edited by: ByronM at 7:35 pm (utc) on Aug. 11, 2006]