|Microsoft's Satya Nadella: "Bold Ambition and Our Core"|
"We live in a mobile-first and cloud-first world."
Microsoft's CEO, Satya Nadella, sent a long e-mail to all Microsoft employees updating them with his vision for the future of the company.
Microsoft is such a large company, and it's often been seen as being slow to react, for differing reasons. Whereas, it's young upstarts in the business world appear to innovate much faster, leaving the huge company to fall behind.
|The day I took on my new role I said that our industry does not respect tradition – it only respects innovation. I also said that in order to accelerate our innovation, we must rediscover our soul – our unique core. We must all understand and embrace what only Microsoft can contribute to the world and how we can once again change the world. I consider the job before us to be bolder and more ambitious than anything we have ever done.Microsoft's Satya Nadella: "Bold Ambition and Our Core" [microsoft.com] |
|Microsoft was founded on the belief that technology creates opportunities for people and organizations to express and achieve their dreams by putting a PC on every desk and in every home. |
More recently, we have described ourselves as a "devices and services" company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy.
At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.
This is one of the other things that caught my eye.
|Finally, every team across Microsoft must find ways to simplify and move faster, more efficiently. We will increase the fluidity of information and ideas by taking actions to flatten the organization and develop leaner business processes. |
I'm not sure why Microsoft still wants to be a "mobile-first" company. Windows Phone and Win8 Metro don't exactly have a significant market share.
Windows is what I have appreciated Microsoft for most, in the past. It's desktop, and I want it to stay that way. I want Microsoft to be "desktop-first."
I don't want Microsoft to know what I'm doing, when I'm using Windows. So I don't want it to have anything to do with the cloud, when I don't choose that (no "cloud-first"). I want "privacy-first."
It does not say MS wants to be "mobile first", it means MS needs to adjust to a mobile first world.
Also, MS has the desktop market (especially corporate) sewn up, so they need to focus on mobile (and server?) which is where they are weak.
I am currently deploying a site to Azure and whilst it is a little rusty at the moment, it does show promise. Likewise Office 365, the parts are not well joined up together, but when they are, it will be a remarkable product. From Microsoft's point of view, cloud is Microsoft's to lose. They have all of the compontents, they have the audience, they have the brand. If they mess it up, it is all their own fault.
Move faster? .. Be more efficient?
Does MS even know what these two things mean any more?
If moving faster and becoming more efficient means doing a better job at B.S.'ing us all into buying their irrelevant OS, then they've already done that.
MS .. the father of backweb and bloat - MS needs to go back to making tools instead of toys.